TORONTO, May 19, 2020 /CNW/ - BlueRush Inc. ("BlueRush" or the "Company") (TSX-V: BTV), an emerging personalized video Software as a Service (SaaS) company, announced that it has entered into a strategic partnership with DTECH Software & Technology ("DTECH"), a global customer experience integrator. Headquartered in Switzerland, with offices in Dubai and Turkey, DTECH delivers over 2 billion customer communications per year on behalf of over 200 clients throughout Europe, the Middle East and Africa. BlueRush joins an impressive group of DTECH distribution partners, including leading customer experience software provider Quadient.
BlueRush's IndiVideo product delivers personalized and interactive videos at scale to enhance transactional statements, customer onboarding communications and cross-selling solutions. With its flexible architecture, IndiVideo is designed to seamlessly integrate into DTECH's current customer communication management software suite.
"As we continue to pursue a global expansion strategy, we see DTECH as a powerful addition to our growing partner network," said Steve Taylor, CEO of BlueRush. "DTECH recognizes the power of personalized video to increase engagement and help customers make important decisions online, while capturing valuable data-driven customer insights. We look forward to bringing this technology to DTECH's international network," Mr. Taylor continued.
"As one of the leading customer experience (CX) integrators in the region, DTECH is constantly looking to grow its product portfolio with selected partners to keep it aligned with market requirements. It is no surprise that digital disruption is changing the game of communication, making CX the main differentiator," said Volkan Vural, General Manager of DTECH. "Personalized video in that context, becomes a mandatory element for effective customer experience and communication. BlueRush's offering is already a proven success with its powerful capabilities, flexibility and dedicated team. We are glad to have them included in our value proposition and look forward to a successful partnership."
BlueRush recently announced record 2nd Quarter Results. Interactive Personalized Video positions BlueRush very well to support our customers during the COVID crisis and beyond. BlueRush develops and markets IndiVideo™, a disruptive, award-winning interactive personalized video platform that drives return on investment throughout the customer lifecycle, from increased conversions to more engaging statements and customer care. IndiVideo enables BlueRush clients to capture knowledge and data from their customers' video interaction, creating new and compelling data driven customer insights.
For more information visit www.bluerush.com.
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SOURCE BlueRush Inc.