Blast from the past: One classic Tim Hortons menu item will make a comeback

Tim Hortons

- Tim Hortons asks guests to choose which beloved item from the past 50 years will reappear on the menu -

OAKVILLE, ON, March 27, 2014 /CNW/ - Who says you can't go back in time? To celebrate its 50^th anniversary, Tim Hortons is calling on Canadians to help reintroduce for a limited time, one of its classic menu items from the past five decades with its Bring It Back online campaign, launching today.

"For 50 years Tim Hortons has been updating its menu to suit the evolving tastes and preferences of our guests, and with that, some menu items have come and gone, yet we continue to receive requests to bring back beloved menu items," says Glenn Hollis, Vice President Marketing, Tim Hortons. "Bring It Back is our way of saying thank you to our loyal guests for the past five decades. We hope it sparks fond memories for Canadians and Tim Hortons employees from coast to coast."

From the psychedelic '60s to the totally tubular '80s, guests can travel back in time each throwback Thursday as five menu items - one from each decade - are announced for Bring It Back. Once all five classic contenders are revealed, beginning May 1 through May 14, 2014, Canadians can vote daily for their favourite item at TimsBringitBack.ca or on Tim Hortons Facebook page (www.Facebook.com/TimHortons). The winning item will be announced on Thursday, May 15, just in time for the company's official birthday on Saturday, May 17, and will make its comeback in-restaurant later this year.

The first item in the running for Tim Hortons Bring It Back? The Eclair, which rose to popularity across Canada in the '60s. Dipped in chocolate fondant, then sliced and filled with whipped topping, this tasty treat is sure to spark memories from the past for guests across the country.

Canadians are encouraged to visit TimsBringitBack.ca or Tim Hortons Facebook page where every Thursday, a new Bring It Back menu item will be announced for the running. Join the conversation on Facebook (www.Facebook.com/TimHortons), Twitter (@TimHortons and Instagram @TimHortons) and tag comments and photos with #TimsBringItBack.

Tim Hortons Inc. Overview
(TSX: THI) is one of the largest publicly-traded restaurant chains in North America based on market capitalization, and the largest in Canada. Operating in the quick service segment of the restaurant industry, Tim Hortons appeals to a broad range of consumer tastes, with a menu that includes premium coffee, hot and cold specialty drinks (including lattes, cappuccinos and espresso shots), specialty teas and fruit smoothies, fresh baked goods, grilled Panini and classic sandwiches, wraps, soups, prepared foods and other food products. As of December 29, 2013, Tim Hortons had 4,485 systemwide restaurants, including 3,588 in Canada, 859 in the United States and 38 in the Gulf Cooperation Council. More information about the Company is available at www.timhortons.com.

Image with caption: "Tim Hortons announces the first menu item for its Bring It Back Campaign: The Eclair. To celebrate its 50th Anniversary, Tim Hortons is asking Canadians to help decide which beloved menu item from the past five decades will make its comeback. Check out TimsBringItBack.ca and join the conversation with #TimsBringItBack. (CNW Group/Tim Hortons)". Image available at: http://photos.newswire.ca/images/download/20140327_C7398_PHOTO_EN_38381.jpg

SOURCE: Tim Hortons

For further information or to arrange an interview, please contact:

Olga Petrycki
[email protected]
905.339.5960