TORONTO, April 29, 2014 /CNW/ - Weber Shandwick, one of the world's leading global public relations firms announced today that Blair Peberdy has joined the agency as an Associate within its Corporate practice in Canada where he will serve as a key contributor in the development and growth of the practice, adding his extensive knowledge of consumer and community relations within the energy sector.
"Blair will be an invaluable asset to our Corporate practice as he is one of Canada's most-awarded communicators in the energy sector," says Greg Power, president, Weber Shandwick Canada. "His expertise will fit well into the expansion of our corporate practice, aligning with our commitment to offering our clients excellent work through our integrated communication culture."
Peberdy's nearly 40-year career spans multiple decades at Toronto Hydro, where he served as Vice President, Marketing, Communications and Public Affairs, becoming one of the most-experienced members of the senior management team. His work there included pioneering and implementing multi-platform, award-winning consumer electricity conservation and demand-management programs. Peberdy's vast experience in employee communications, government relations, and stakeholder management across the energy and utility sector complements Weber Shandwick's integrated offering.
"After several decades of building and leading teams, I know first-hand how important it is to be client-focused, and Weber Shandwick gets it right," said Peberdy. "They are an extremely talented and collaborative group of communications professionals who live their values and put their clients at the centre of their business."
About Weber Shandwick
Weber Shandwick is a leading global public relations firm with offices in 81 countries. The firm's diverse team of thinkers, strategists, analysts, producers, designers, developers and campaign activators has won the most prestigious awards in the world for innovative, creative approaches and impactful work, including being honored as a 2014 Ad Age A-List Agency and winning four 2013 Cannes Lions. Weber Shandwick was also named PRWeek's International Consultancy of the Year and The Holmes Report's Best Healthcare Consultancy in the World in 2013, in addition to earning numerous best place to work accolades. The firm deploys deep expertise across sectors and specialty areas, including consumer marketing, corporate reputation, healthcare, technology, public affairs, financial services, corporate social responsibility, financial communications and crisis management, using proprietary social, digital and analytics methodologies. Weber Shandwick is part of the Interpublic Group (NYSE: IPG). For more information, visit http://www.webershandwick.com
Image with caption: "Blair Peberdy has joined Weber Shandwick Canada as an associate in its corporate practice (CNW Group/Weber Shandwick Worldwide)". Image available at: http://photos.newswire.ca/images/download/20140429_C5690_PHOTO_EN_39758.jpg
SOURCE: Weber Shandwick Worldwide
For further information:
Contact: Jennifer Wasley
Company: Weber Shandwick