Blair Peberdy APR honoured as the 2010 CPRS Philip A. Novikoff Memorial Award

REGINA, June 16 /CNW/ - The Canadian Public Relations Society (CPRS) selected Blair Peberdy APR, Vice-President of Marketing, Communications and Public Affairs at Toronto Hydro-Electric System Ltd., as the recipient of the 2010 Philip A. Novikoff Memorial Award. Peberdy was recognized for superior and outstanding service over time as a public relations professional. He received a certificate and cash award amongst his peers at the CPRS national conference awards gala on June 15 at the Delta Regina in Regina, Sask.

Established in 1989 in memory of the long-time CPRS member, the late Philip A. Novikoff, the award is given to an accredited CPRS member who has furthered the standing of the public relations profession in Canada. The recipient contributes to the enhancement of CPRS and the betterment of the community. Nominations are made by a current accredited CPRS member and endorsed by three additional current accredited CPRS members.

"For over 30 years, Blair has quietly made his mark on public relations in Canada. An astute strategist, a detailed numbers person who understands large organization budgeting, a creative thinker and an accomplished leader, Blair has focused his energies on helping build CPRS into the well-run, respective and relevant professional organization that it is today," said John M. Muldoon APR, FCPRS L.M, Peberdy's nominator for the award. "Not only is he committed to the profession and the Society, he also cares about the future success of students in the field. Through Toronto Hydro, he sponsors and encourages students to attend CPRS Toronto events."

Peberdy's contribution to public relations and to the community includes:

    -   President of CPRS Toronto from 1992-1993
    -   CPRS Toronto Mentor of the Year in 2002
    -   Vice-president/Treasurer of CPRS National Board from 1992-1993 and
        from 2004-2007
    -   Current presiding officer of the CPRS Audit and Investment Committee
    -   Current vice-president of marketing, communications and public
        affairs at Toronto Hydro-Electric System Ltd.
    -   Current board of directors member of the Canadian Centre for Ethics
        in Business
    -   Current board of directors member of the Ontario Energy Network
    -   Current board of directors member of the Ontario Forestry Association
    -   Executive liaison of the Toronto Hydro Employees Charity Trust/United
    -   Currently sits on the advisory committee for the public relations and
        communications programs at Humber College and Seneca College

The Philip A. Novikoff Award was one of six Major Awards presented at this year's awards gala. The Major Awards recognize exceptional involvement in the public relations profession and candidates are nominated by peers. The awards are judged by the Awards Committee Presiding Officers in consultation with the National President.

About CPRS

Founded in 1948, the Canadian Public Relations Society (CPRS) is a not-for-profit organization whose members are engaged in the practice, management or teaching of public relations. Members work to maintain the highest standards and to share a uniquely Canadian experience in public relations. CPRS is a federation of over 1,800 members across 16 Member Societies based in major cities or organized province-wide. For more information, visit our website:

SOURCE Canadian Public Relations Society

For further information: For further information: MEDIA CONTACT: Karen Dalton, APR, Executive Director, 416-239-7034,

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