Debuts October 22 in More Than 4.5 Million Homes Across Canada
TORONTO, Oct. 18 /CNW/ - Bite gets serious about being funny. The newly rebranded multi-platform TV
channel debuts its new fall lineup starting Friday, October 22 at 7:00 p.m. ET (4:00 p.m. PT), when it relaunches in over 4.5 million homes nationwide. Bite's focus on rising stars and up-and-coming talent
remains unchanged. The Second City, Yuk Yuk's, Just for Laughs, and Edmonton's Caution: May Contain Nuts sketch troupe are set to inject a shot of Canadian comedy into Bite's
award-winning mix of short-form programming. The new Bite embraces
Canada's emerging comedy scene and is committed to developing and
showcasing the country's top rising comedians.
"Our commitment to budding homegrown talent is a priority because it is
part of the very fabric of who we are," said Jeffrey Elliott, Founder & President of BITE and Co-CEO of GlassBOX
Television. "Canada has such a rich pool of comedic talent, and our new
programming mix highlights the rising stars alongside world-renowned
Cult hit It's Always Sunny in Philadelphia with Danny Devito, critically acclaimed Arrested Development with Michael Cera and Jason Bateman, British imports including the original call centre comedy, Mumbai Calling, and Rick Mercer's Made In Canada are part of Bite's prime time viewing. The channel will also air Bite
Box Office movies, sketch, stand-up, improv and specials, in addition
to its short-form Funny Flow content.
"Comedy is the natural evolution of our brand." continues Elliott. "For
the past 5 years, we've featured sketch, stand-up, and improv, and
those programming successes lead us to the decision to focus on comedy
The network is also now geared to a more mature core audience of 18-49's
who love to laugh. Select markets across Canada get a free preview
when the service debuts on Oct. 22. GlassBOX Television received CRTC
approval for an amendment to Bite's category 2 specialty television
license this past June. Under the terms of the new license Bite can
incorporate sitcoms and movies into its programming mix. Bite
originally launched in April 2005 as a young male-focused and
short-form specialty channel.
Bite officially unveils its new comedy programming lineup and channel
rebrand in Toronto today. Stay tuned to Bite and www.bite.ca for full details.
GlassBOX Television Inc. (www.glassbox.tv) is an integrated media company that owns and operates two Canadian
specialty television networks: AUX TV (focused on music and music
culture) and BITE TV (focused on satirical comedy shorts, sitcoms and
movies). The company's digital publishing division operates broadband
portals, blogs, mobile sites and applications while representing the
Canadian online advertising inventory of several major international
brands. GlassBOX wholly owns a production company subsidiary that
produces over 150 hours of original television content each year.
Recently GlassBOX entered into an agreement to purchase 100% of the
Travel & Escape channel from CTV. The company's primary websites are
glassbox.tv, aux.tv and bite.ca.
SOURCE Blue Ant Media
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