Biotherm Homme names Milos Raonic as its new ambassador for North America

MONTREAL, Feb. 7, 2012 /CNW Telbec/ - Biotherm Homme, the world's leading men's skin care brand, has just signed tennis sensation Milos Raonic as its new ambassador for North America.

"I am proud to be the new ambassador for Biotherm Homme. It is a lifestyle brand that I relate to and that represents values that I strongly believe in. I love that the products are easy to use and deliver results", says Milos Raonic.

As the new spokesperson for Biotherm Homme, Milos will participate in various activities for the brand, including online initiatives and campaigns. This partnership will help the brand to educate men about skin care and generate awareness especially amongst young men. Starting in March, a dedicated Facebook tab will allow Biotherm Homme fans to get to know Milos better and follow him on his tournaments around the world through regular updates.

"Milos is a dynamic and determined young athlete and the perfect ambassador for Biotherm Homme", explains Alexander Keller, Senior Vice-President L'Oréal Luxe in Canada. "Biotherm Homme is a brand that stands for performance, masculinity and authenticity and Milos fully embodies these core values. He is a true inspiration for us all and we are pleased to support Milos on his journey to the top, starting with the Davis Cup, his first tournament on Canadian soil this year."

About Milos Raonic
At only 21, this rising champion already ranks 29 in the ATP rankings, making him the highest ranked Canadian in the history of professional tennis. In 2011, Milos was named newcomer of the Year at the ATP World Tour Awards for his breakout season with his first ATP World Tour title and 31 match wins.

The coming year will be particularly busy for Milos; some of the year's highlights include his participation to the Davis Cup in Vancouver in February; the Olympics in London in July and the Rogers Cup in Toronto in August.

About Biotherm Homme
N°1 worldwide in men's skin care.
For more than 25 years, Biotherm Homme has played a pioneering role in men's skin care habits. The N°1 premium men's skin care brand in the world, Biotherm Homme's signature gels and fresh cooling lotions are coveted by men across the globe. Present in over 70 countries, one Biotherm Homme product is sold every 4 seconds throughout the world. For more information, visit www.biotherm.ca.

Follow Biotherm on Twitter @BiothermCanada, and like us on Facebook at http://www.facebook.com/BiothermCanada for the latest updates, info and announcements.

Biotherm is a division of L'Oréal Canada, a wholly-owned subsidiary of L'Oréal Group, the largest cosmetics company in the world. Headquartered in Montreal, L'Oréal Canada had sales of over $900 million in 2011 and employs more than 1,200 people. The company's prestigious portfolio of over 25 brands encompasses all aspects of beauty.

Image with caption: "Only days before the Davis Cup taking place in Vancouver, tennis sensation Milos Raonic is named new ambassador for Biotherm Homme in North America. Milos becomes the first athlete to represent the brand in North America. (CNW Group/Biotherm)". Image available at: http://photos.newswire.ca/images/download/20120207_C9961_PHOTO_EN_9707.jpg

Image with caption: "Only days before the Davis Cup taking place in Vancouver, tennis sensation Milos Raonic is named new ambassador for Biotherm Homme in North America. Milos becomes the first athlete to represent the brand in North America. (CNW Group/Biotherm)". Image available at: http://photos.newswire.ca/images/download/20120207_C9961_PHOTO_EN_9709.jpg

For further information:

Biotherm Press Relations:

Isabelle Randez
514-287-4915, [email protected]l.com 

Nadine Lajoie
514-287-4645, [email protected]