SHANGHAI, Nov. 9, 2016 /CNW/ -
Today, Nov. 9th, 2016, in SHANGHAI, Biotherm Homme & David Beckham invited guests on a unique digital experience to launch Biotherm Homme's #StoryOfMyLife campaign for the Force Supreme range.
The David Beckham and Biotherm Homme partnership, to rewrite men's grooming, started a new chapter in China. Journalists and influencers were invited to the Waterhouse in Shanghai, to create and share a #StoryOfMyLife experience. Continuing a shared heritage of disrupting the men's grooming category, the #StoryOfMyLife campaign film, starring Beckham, turns skincare into a life celebration, powering the message: "The story of my life is written on my skin. But don't expect to read it on my face."
To view the Multimedia News Release, please click:
With its regenerative power, the Force Supreme line offers every active and successful man, a daily solution not to show the signs of time on their skin.
Joining the campaign's leading man, who revealed some of his skincare and life stories on-stage, guests shared their life stories inside a private animation box. Also, in a celebration of the campaign's ink element, a Tattoo Bar invited them to interpret a life-altering experience in ink, having sneakers, iPhone cases, or even skin, temporarily customized on the spot by four leading artists on China's vibrant art scene.
"We're bringing the height of skincare tech together with digital-goes-real experience, to turn around the age-old concept that your life story is written on your face," commented David Fridlevski, Biotherm General Manager.
FORCE SUPREME RANGE: A REVOLUTION IN MEN'S SKINCARE
The Force Supreme range responds to the multiple needs of men's skin aging: redder skin, with dilated pores and lack of firmness. From cleansing to targeting the eye zone to hydrating: the Force Supreme range covers every step on the road to better, younger-looking skin.
 Source Euromonitor International Limited: retail value, retail selling prices, 2014
SOURCE Biotherm Homme