TORONTO, March 5, 2013 /CNW/ - Biosign Technologies Inc. (TSXV: BIO) ("Biosign" or the "Company") announced that during the month of February, 2013 in partnership with sales agent Dominion Medical, Biosign achieved 100% retention of the Heart Friendly™ Dentist customer accounts up for renewal during that month. As previously announced February 4th, 2013, Biosign will donate a percentage of the proceeds from each Heart Friendly™ Dentist enrollment during the month of February to the Heart & Stroke Foundation of Canada (the "Foundation").
Based on the successful Heart Month promotion, Biosign announced the expansion of the Heart Friendly™ program beyond the dental industry. Starting in April 2013, the Company will begin marketing to two new sectors: Heart Friendly™ Practice will market the brand to "allied health professionals" including optometrists, doctors of naturopathy, physical therapists and wellness practitioners. Heart Friendly™ Fitness will market the program to gyms, fitness centers and health spas. This expansion further aligns the Heart Friendly™ program with the goals of heart healthy charities like the Heart & Stroke Foundation. Their "Make Health Last" campaign aims to educate Canadians on the lasting benefits of changing to a healthy lifestyle. The Foundation supports the Heart Friendly mission to screen Canadians at places they may frequent much more often than a doctor's office: the dentist, the eye doctor, or the gym.
Eastern Canada sales agent Dominion Medical will assist Biosign in launching the expanded Heart Friendly™ program, initially in Ontario. Dominion has stated their intention to recruit additional independent sales representatives in Eastern Canada to sell the Heart Friendly™ program alongside their existing medical / dental products.
DOMINION MEDICAL SUPPLY COMMENT: Dominion co-founder Ms. Pam Wellings stated: "Our participation in the Heart Month promotion to support the Heart & Stroke Foundation was well received by customers. We are excited to work with Biosign to expand the program to other allied health professionals and related markets. We are confident that working together with Biosign we will be successful at expanding Heart Friendly™ throughout Ontario and then Eastern Canada."
HEART FOUNDATION COMMENT: Gabriela Altamirano, York South Area Coordinator for the Heart and Stroke Foundation stated "We'd like to thank Biosign for your support, we are delighted with the wrap up of our Heart Month Campaign with the Heart Friendly™ Dentist program. The campaign has proven a great success and a starting point to develop a broader partnership with Biosign. We are looking forward to the campaign's results and the upcoming phases."
COMMENT FROM A HEART FRIENDLY DENTIST: "Heart Friendly™ Dentist speaks to our role as a primary care providers. Our patients appreciate the Heart Friendly Health Report given to them at their appointments. It is of invaluable service in encouraging our patients to be aware of, and care for, their heart health." Dr. Ken Serota, Endodontic Periodontic Solutions, Mississauga ON.
MANAGEMENT COMMENTS: Biosign's CEO Mr. Robert Kaul commented: "The success of the Heart Month promotion in support of the Heart & Stroke Foundation has validated our approach to the Heart Friendly™ brand. As we expand the program to allied health professionals and the fitness industry, we are re-committing ourselves to an effort to help bring safe, fast, effective screening and heart-health education to Canadians wherever they find it most convenient."
About Biosign Technologies Inc.
Biosign Technologies Inc. (TSXV: BIO) provides automated, computer enabled health information products. Key applications include the noninvasive monitoring of vital signs including blood pressure, pulse rate and breathing rate, enhanced with web services. The Company's Pulsewave™ medical device technology powers data collection for clinical decision support, self-care, wellness and disease management, while it's Healthanywhere™ software suite offers industry-leading remote patient monitoring solutions. The Company offers a number of cardiovascular screening programs for consumers under its Heart Friendly™ brand, including Heart Friendly™ Dentist. For more information on Biosign, please visit www.biosign.com
This release contains forward-looking statements. Forward-looking statements, without limitation, may contain the words believes, expects, anticipates, estimates, intends, plans, or similar expressions. Forward-looking statements are not guarantees of future performance. They involve risks, uncertainties and assumptions and Biosign's actual results could differ materially from those anticipated. Forward looking statements are based on the opinions and estimates of management at the date the statements are made, and are subject to a variety of risks and uncertainties and other factors that could cause actual events or results to differ materially from those projected in the forward-looking statements. In the context of any forward-looking information please refer to risk factors detailed in, as well as other information contained in, Biosign's filings with Canadian securities regulators (www.sedar.com).
Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.
SOURCE: Biosign Technologies Inc.
For further information:
Chief Executive Officer
Phone: (416) 218-9800 ext. 201
Dominion Medical Supply Inc
York South Area Coordinator
Heart & Stroke Foundation of Canada
Phone: 905 709 4899
Dr Ken Serota, DDS, MMSc, FPFA, FADI
Endodontic Periodontic Solutions