WARHOL SURF APPAREL + ACCESSORY LINE AVAILABLE GLOBALLY
IRVINE, Calif., Aug. 3, 2017 /CNW/ -- Billabong is proud to announce today a second limited collection of Warhol Surf.
This collaboration comes through Billabong LAB, a division of the company that supports artists, musicians, designers, photographers and surf icons, and The Andy Warhol Foundation for the Visual Arts, a non-profit organization recognized as one of the leading funders of contemporary art in the United States.
The original iconic collection has been revamped using the Warhol archives as inspiration. Polaroids, black and white photography, slides, sound recordings, silkscreen paintings and screen-prints showed the deep connection that Warhol had with the surf community.
"The second collection of Warhol x Billabong continues to disrupt and keep it fresh with insider references from his groundbreaking Exploding Plastic Inevitable Show to his beachside getaway in Montauk, NY," said Michael Dayton Hermann, Director of Licensing, The Andy Warhol Foundation for the Visual Arts, Inc. "Warhol passionately embraced surf culture and the Foundation is pleased to know that the love is mutual."
"As we searched the archives and discovered more of Andy's unique and unsighted work, it illustrated the connection between his work and surf culture," says Billabong's Global Creative Director Brad Lancaster. "With this second drop of Warhol x Billabong we have brought these narratives and concepts to life again, colliding them with Billabong's iconic take on boardshorts, bikinis and complimentary products."
Warhol Surf is designed to tell those still relevant, but untold stories that the collaboration uncovered. By refreshing Warhol's iconography of the early surf era, Billabong has taken another step in furthering the relationship between Warhol and the surfing community to create a collection that reflects the surfing and lifestyle we love.
For more information on Billabong, Billabong LAB, The Andy Warhol Foundation for the Visual Arts, Inc., and Andy, visit warholsurf.billabong.com and warholfoundation.org or on Instagram at @Billabong and @Billabongwomens.
For further information: Kevin Lorber, Global Creative Operations Manager, [email protected] (949) 753-7222 Ext.3336