Digital video isn't the next big thing, it's 'the' big thing
TORONTO, Nov. 17, 2014 /CNW/ - How many online videos have you watched already today? 3? 6? A dozen? Whether it's on Snapchat, Vine, Instagram, Facebook, YouTube or just embedded on a website, chances are you've watched at least one – probably more – videos before you've eaten your lunch.
In the last few years digital video has had its coming out party. It's accessible, it's affordable and it's something all of us can do right from our phones. It's a content form people are instantly familiar with and have no trouble consuming from any device – desktop or mobile.
Digital isn't the costly big-ticket item it once was either. You can make beautiful, high-quality video with a completely affordable price tag. In fact recently, working with our Husqvarna client, we flew out to Mission BC with a film crew and shot these amazing videos in a day.
Still not convinced that video has big upside? Check out these amazing stats:
- On average Canadians spend about 4.5 hours a week watching online videos.
- Video accounted for 40% of the content Canadians consumed in 2013 (almost 4 times as much as social content)
- YouTube is far and away the kind of online video content. 6 billion hours of video are watched MONTHLYon YouTube and 100 hours of video are being uploaded EVERY MINUTE!
It's pretty clear digital videos are a much loved part of our everyday web experience - whether that's the ephemeral slices of life on Snapchat or the great stories being told on channels like YouTube and Vimeo. But just in case you're still on the fence here's one last stat for you. In 2014, the one channel for which marketers overwhelmingly said they would be increasing their spend? You guessed it – online video.
Sources: Digital Marketing Ramblings; eMarketer
At ruckus - we help brands tell a better story on their social channels. Our dedicated teams are built for today's evolved story telling - real-time natives with PR know-how and big creative ideas that work in the real-time world of social media. Learn more at ruckusdigital.ca, on Twitter @ruckusdigital and on LinkedIn at linkedin.com/company/ruckus-communications.
Video with caption: "How To Start A Chainsaw - Husqvarna Canada". Video available at: http://youtu.be/sOz0bq-VRw4?list=UUhq-0gfXI_juqfCGg8lFu9g
Image with caption: "Weekly Time Spent Online Among Adults in Canada, by Content, 2013 (CNW Group/ruckus digital)". Image available at: http://photos.newswire.ca/images/download/20141117_C7333_PHOTO_EN_8078.jpg
SOURCE: ruckus digital
For further information: Gary Edgar, ruckus digital - Managing Director, 416-934-2119, [email protected]