Big Red Oak and Naer Communications Launch Cross-Canada Partnership to Support the Country's Growing Clean Energy Sector
The partnership combines full-service marketing, brand, digital, and creative expertise with senior communications, reputation, and stakeholder counsel.
TORONTO and CALGARY, AB, Sept. 10, 2026 /CNW/ -- Big Red Oak, a Toronto-based marketing and creative agency specializing in the energy transition, and Naer Communications, a Calgary-based strategic communications firm with extensive experience in communications and advocacy across renewable energy, infrastructure, and other highly regulated sectors, today announced a partnership providing integrated communications and marketing services to clean energy companies and organizations across Canada.
The firms will support organizations working across wind, solar, energy storage, nuclear power, electricity infrastructure, and energy-intensive industries such as data centres. Together, they offer clients a cross-country perspective grounded in regional policy, and market and stakeholder realities, along with direct access to experienced senior practitioners and scalable creative and production capabilities.
The partnership combines Big Red Oak's full-service marketing, brand, digital, and creative capabilities with Naer Communications' expertise in corporate communications, reputation and issues management, media strategy, executive positioning, and stakeholder engagement. Clients will have access to a single, senior-led team that can develop their communications and reputation strategy and carry it through brand development, digital marketing, creative content, and integrated campaigns.
Canada's clean energy sector is entering a period of significant growth. According to the Canadian Renewable Energy Association, the country's wind, solar, and energy-storage capacity is expected to grow by nearly one-third by 2029 and reach twice its current capacity by 2035. Nuclear energy is also expanding beyond its traditional base in Ontario and New Brunswick, with Alberta and Saskatchewan actively exploring new development.
As investment and development accelerate, organizations face growing scrutiny from governments, regulators, investors, Indigenous Nations, host communities, and the public. Technical and commercial strength alone cannot build the understanding and trust that projects need to advance. Companies must explain what they are proposing, demonstrate how communities will benefit, and address concerns credibly, often long before formal approvals or public announcements.
"Successful clean energy projects need more than a strong technical case. They need a clear story that is understood and reinforced at every stage," said Lee de Lang, Founding Partner at Big Red Oak. "This partnership allows us to shape that story early and carry it consistently from the first stakeholder conversation through every brand, digital, and public-facing channel."
Big Red Oak and Naer Communications will support organizations throughout the corporate and project lifecycle, from early market entry and project development through regulatory milestones, community engagement, construction, and operation.
"Communications cannot begin when a project is ready to be announced or when opposition has already formed," said Lisa Libin, Founder of Naer Communications. "Companies need to understand their stakeholders, identify reputational risks, and establish a clear narrative early in the development process. Communications strategy must be integrated with business and project planning from the beginning because public understanding, community relationships, and trust can materially affect whether a project advances."
The firms' combined services include:
- Corporate, reputation, and project communications strategy
- Stakeholder, community, and Indigenous engagement communications
- Executive positioning, thought leadership, and media relations
- Issues management and communications for major milestones
- Brand strategy, narrative development, and creative content
- Digital marketing, website development, and integrated campaigns
For more information, visit www.bigredoak.com or www.naercomms.ca
About Big Red Oak
Big Red Oak is a Toronto-based specialist marketing and communications agency for the energy transition and clean energy sectors. The firm helps organizations across North America navigate complex stakeholder environments, build trust, and move faster through clear, strategic communication.
Its team brings deep sector knowledge across policy, stakeholder engagement, and public perception, supported by in-house capabilities spanning brand strategy, copywriting, web development, graphic design, video production, and integrated marketing.
About Naer Communications
Naer Communications is a Calgary-based strategic communications firm providing senior counsel to organizations navigating complex business, reputation, and stakeholder environments. Founded by Lisa Libin, Naer specializes in corporate communications, reputation and issues management, executive positioning, media relations, stakeholder engagement, and communications strategy.
With extensive experience across renewable energy, infrastructure, and other highly regulated sectors, Naer helps organizations anticipate risk, communicate clearly, build trust, and protect their reputations when the stakes are high.
For more information, visit bigredoak.com and naercomms.ca.
SOURCE: Big Red Oak and Naer Communications
Media contacts: Sarah Benteau, Partner, Big Red Oak, [email protected], 416.346.8642; Lisa Libin, Founder, Naer Communications, [email protected], 403.815.5626
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