Season finale wins the night beating playoff hockey
Canadians capitalize on second screen with 46 million total page views on BigBrotherCanada.ca
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TORONTO, May 12, 2014 /CNW/ - Big Brother Canada's sophomore season on Slice captured the country's attention reaching over 6.4 million viewers (V2+)* over its 10-week run. The ratings powerhouse takes top spot as the #1 specialty reality program** of the year in key demos.
The nail-biting season finale on May 8 scored big beating playoff hockey, making it the #1 specialty program of the night across all key demographics***. The Big Brother Canada finale event saw over 1.1 million (V2+)*** viewers tune in to see the final three battle it out in a gripping series of competitions followed by a suspenseful jury deliberation and vote.
Since its debut on March 5, Big Brother Canada consistently dominated the ratings, winning the night in specialty categories, and engaging viewers on their second screen. With Slice.ca traffic at an all-time high, surpassing 30 million**** total page views in April alone, BigBrotherCanada.ca destroyed its own digital records garnering 46 million page views**** over the course of the season.
Winner Jon Pardy and 16 other houseguests endured a season of secrets that gave fans an unprecedented amount of influence to impact the house. BigBrotherCanada.ca was the hub for #BBCANSUPERFAN activity with over 1.65 million unique visitors**** and over 46.5 million minutes***** of live feeds streamed. Meanwhile, sponsorship integrations saw fans cast over 1.4 million combined votes****** for the season's #TwistosTwists and The Brick's Get the HOH Look.
Fans will get their fix of the raucous reality series this summer with season 16 of Big Brother returning to Global Wednesday, June 25 at 8pm ET/PT.
*BBM Canada PPM data, 3/5/14 - 5/8/14
**Source: BBM Canada PPM data, A25-54 AMA, (For the broadcast year to date, 8/26/13 - 5/8/14)
***Source: BBM Canada PPM overnight data, 5/8/14
****Source: Adobe Omniture Site Catalyst 02/24/14 - 05/9/14
***** Source: LiveStream Platform Data 3/5/14 - 5/9/14
******Source: Secret Location's Database 3/5/14 - 5/9/14
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Image with caption: "Big Brother Canada host Arisa Cox. Photo by Greg Henkenhaf. (CNW Group/SLICE)". Image available at: http://photos.newswire.ca/images/download/20140512_C7879_PHOTO_EN_40205.jpg
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