Twistos® Baked Snack Crackers return for season three, serving up more #TwistosTwists
New sponsors KFC, OxiClean™ Laundry Detergent and shomi™ join returning partners Ramada and Pizza Pizza for a season of customized in-show integrations and engaging digital campaigns
#BBCAN3 premieres Monday, March 23 at 8pm ET/PT on Global
TORONTO, March 13, 2015 /CNW/ - Beginning March 23, Big Brother Canada is back and bigger than ever with a robust roster of new and returning sponsorships. Following a record-breaking sophomore season, Shaw Media announced today that premier sponsor The Brick returns along with six other participating partners for the series' third season on Global.
The Brick is back in the house – providing full furnishings for the brand-new Big Brother Canada pad – and is joined by returning participating partner Twistos®. Last year, both parties saw unprecedented levels of brand engagement with a combined 1.4 million fan-cast votes* during their season two integrations. Other top-tier sponsorship partners joining the newest installment of the reality powerhouse include KFC, OxiClean™ Laundry Detergent, shomi, Ramada and Pizza Pizza.
"With three primetime hours of non-stop drama on Global each week, Big Brother Canada is delivering its biggest and boldest season yet with seven sponsors executing distinctly customized integrations on air and online," said Errol Da-Ré, Senior Vice President of Sales for Shaw Media. "This series offers the ultimate platform for partners to elevate the extraordinary experiences viewers expect from Big Brother Canada."
Big Brother Canada series sponsors and partners engage through impactful, custom-made activations, challenges, original branded content, digital integrations and more. Full details for each execution are below.
This season's houseguests will once again compete for a grand prize that includes a $25,000 gift card to The Brick. The returning series sponsor remains the official furniture provider of the Big Brother Canada house with an activation that blends seamlessly from on air to online with returning elements like their weekly voting event (Get the HOH Look) and a new social media contest (Unlock the Ultimate Big Brother Canada Experience) offering fans the chance to win an all-expenses paid trip to the Big Brother Canada finale in Toronto, coupled with a tour of the house, and more. A special section of TheBrick.com is also available for fans to peruse the items featured inside the house and as an added fan bonus, The Brick will launch a special #BBCAN3 pop up experience at one of their downtown locations beginning Saturday, March 21.
Twistos® Baked Snack Crackers
Twistos Baked Snack Crackers are back to shake up the house in even more shocking ways than before, sponsoring this season's twists. With a season of #TwistosTwists looming, the houseguests will enjoy a supply of the snack while competing for a grand prize that includes a $10,000 trip of a lifetime to anywhere in the world, courtesy of the Twistos brand.
OxiClean™ Laundry Detergent
As Big Brother Canada's official laundry detergent provider, newcomer OxiClean™ Laundry Detergent is taking down dirty laundry and airing out the houseguests' dirty secrets in a series of special vignettes on air and online. With the upcoming season of challenges, messy tasks, and stain ridden clothes, the OxiClean™-branded laundry station tackles tough stains while leaving houseguests' clothes smelling fabulously fresh.
shomi, Canada's new streaming service, joins Big Brother Canada with a branded, in-show challenge that's as customized as the platform's own libraries. Plus, each week, the Head of Household will get the chance to watch and explore one movie or show episode from shomi's extensive collection – a rare luxury – as part of their reward.
Also contributing to this season's action is new sponsor KFC whose integration is so good, it's one of season three's most tightly guarded secrets, in addition to treating the houseguests to the Colonel's famous chicken.
While all this action is going down inside the house, #BBCANSuperfans will be watching closely on BigBrotherCanada.ca's free live feeds. This year, a special fan-feed sponsored by returning partner Ramada gives viewers more control over the feeds than ever before, in addition to a custom in-show challenge sponsored by the hotel chain.
After kicking off last season with a massive pizza party in episode one, Pizza Pizza returns to Big Brother Canada with a themed task and a savoury surprise reward if the houseguests complete the task successfully.
Big Brother Canada premieres on Global on Monday, March 23 at 8pm ET/PT and airs Mondays at 8pm ET/PT, Wednesdays at 9pm ET/PT and Sundays at 7pm ET/PT.
*Source: Secret Location's Database 3/5/14 – 5/9/14
Global Television is a Shaw Media Network.
About Shaw Communications
Shaw Communications Inc. is a diversified communications and media company. Shaw serves 3.2 million consumers and businesses through a reliable and extensive fibre network. Shaw provides consumers with broadband Internet, WiFi, Digital Phone and Video services. Shaw Business provides businesses with Internet, data, WiFi, telephony, Video and fleet tracking services, and ViaWest provides collocation, cloud and managed services. Shaw Media provides Canadians with engaging programming content through one of Canada's largest conventional television networks, Global Television, and 19 specialty networks, including HGTV Canada, Food Network Canada, HISTORY® and Showcase. Shaw is traded on the Toronto and New York stock exchanges and is included in the S&P/TSX 60 Index (Symbol: TSX – SJR.B, NYSE – SJR). For more information about Shaw, please visit www.shaw.ca.
SOURCE Global Television
For further information: For media inquiries, please contact: Michelle McTeague, Senior Publicist, Shaw Media, 416-966-7724, [email protected]; Jessica Gold, Publicity Manager, Shaw Media, 416-966-7543, [email protected]