Robust Interactive Website Offers 24 Hour Live Feed, Prizes and Power to Biggest Fans
Bigbrothercanada.ca to Stream More Content Than Any Other Entertainment Series in Canada
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TORONTO, Jan. 16, 2013 /CNW/ - This February Big Brother Canada is taking over, both on air and online. Shaw Media and Insight Productions have teamed up with Emmy® Award-winning interactive agency Secret Location to develop a robust digital platform that will be wholly integrated into the production of the highly-anticipated series. The extensive and interactive digital experience will offer fans the unprecedented opportunity to influence and impact what transpires week-to-week on screen. Canadian fans have the chance to: eavesdrop on the houseguests 24 hours a day, vote on twists and turns, engage with the houseguests and play the Big Brother Canada Power Play game for points, prizes and power. Big Brother Canada and all digital components launch February 27th on SliceTM and at Bigbrothercanada.ca Big Brother Canada is the first Canadian installment of Endemol's worldwide hit franchise.
"Social engagement is a huge part of Big Brother's appeal for fans and we've created a completely integrated online experience that will resonate with audiences," said Barbara Williams, SVP of Content for Shaw Media. "We've developed a platform that gives our audience countless opportunities to engage and make decisions that will impact the series in real time and in fact, there may even be moments throughout the series that fans could have more power over the happenings in the house than the houseguests themselves!"
The robust website will empower fans to continually shock the houseguests and influence the course of the show. Big Brother Canada promises Canadians the opportunity to vote for major decisions throughout the season. What if Canadians are given the chance to determine houseguests' rewards and punishments? Imagine they have the opportunity to influence the food in the house? And who will fans choose if given the power to save a life or the final say in an eviction? Canadians will have their say, but as to how much will be revealed as the series unfolds.
The site's Big Brother Canada Power Play prediction game is the ultimate opportunity for the uber-fan. Power Play will give Canadians the best interactive platform to play along while watching the show. Each week fans will be asked to lock in their predictions for who will win Head of Household and the Power of Veto competitions, who will be put up on the block and ultimately who will be evicted. The more each fan participates in the game, the more points they accumulate, and the more potential they have to win prizes and power to shape what's happening on air.
"We are excited to offer a broad multiplatform experience that offers live feeds, blogs, video exclusives, a play at home game and extensive social engagement," said John Brunton, Executive Producer, Insight Productions. "This is the largest, most comprehensive, digital undertaking our company has ever done."
"Through an incredibly close collaboration with Shaw Media and Insight Productions - working in real time as part of production - we now have the unique ability to let fans make decisions that will actually affect the characters and action in the TV series in ways we've never executed before," said James Milward, Founder of Secret Location.
For those who just can't get enough of the goings on inside the Big Brother Canada house Bigbrothercanada.ca will offer a free 24 hour live feed available for streaming daily following the series premiere on February 27th. Other video exclusives will include houseguests' answers to questions submitted by fans through Facebook and Twitter, behind the scenes footage you won't see on air and interviews with favourite previous Big Brother US houseguests. Bigbrothercanada.ca will stream more content than any other entertainment series in the country. Bigbrothercanada.ca and the Big Brother Canada game are accessible on all devices including tablets and smartphones.
The first Canadian installment of the international sensation, Big Brother Canada premieres on February 27th at 9pm ET/PT on SliceTM. Big Brother Canada will air three nights a week, on Wednesdays at 9pm ET/PT, Thursdays at 10pm ET/PT and Sundays at 9pm ET/PT, with live eviction episodes on Thursdays. Big Brother Canada After Dark will kick off on February 27th and air seven days a week from 2am-5am ET/ 11pm-2am PT.
The Bigbrothercanada.ca website is funded in part by The Bell Broadcast and New Media Fund.
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About Shaw Communications Inc.
Shaw is a diversified communications and media company, providing consumers with broadband cable television, High-Speed Internet, Home Phone, telecommunications services (through Shaw Business), satellite direct-to-home services (through Shaw Direct) and engaging programming content (through Shaw Media). Shaw serves 3.4 million customers, through a reliable and extensive fibre network. Shaw Media operates one of the largest conventional television networks in Canada, Global Television, and 18 specialty networks including HGTV Canada, Food Network Canada, HISTORY and Showcase. Shaw is traded on the Toronto and New York stock exchanges and is included in the S&P/TSX 60 Index (Symbol: TSX - SJR.B, NYSE - SJR). For more information about Shaw, please visit www.shaw.ca.
About Insight Productions
Insight Production Company Ltd, headed by John Brunton & Barbara Bowlby has become an industry leader in the creative development, financing and production of highly rated television programs and cutting edge multiplatform content for the global market in every genre. Since 1979, it has been recognized for its reputation for quality as the recipient of numerous international awards, including multiple Gemini's. The company has created thousands of hours of groundbreaking television that continues to be broadcast over major networks worldwide. Broadcast Magazine International claims that "when it comes to adapting formats for Canadian audiences there is one producer who appears to have the Midas touch." Recent hits include Canada's Got Talent, the JUNO Awards, which plays a key role in the Canadian music industry; Insight's original formats Canada Sings & Battle of the Blades, and Intervention Canada which is currently in production on its second season. For more information visit www.insighttv.com.
About Secret Location
Secret Location is an Emmy® Award-winning interactive agency that launches products and solves problems through storytelling for brands and broadcasters. Just five years old and with a team of 30 full time, the company is a three-time Webby Awards honouree, was shortlisted for a 2011 Cannes Lion, and is a Gemini, AToMiC, Creativity International, CASSIES, and Marketing Awards winner. Secret Location is based in Toronto, Canada, and is led by President/Executive Producer James Milward.
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SOURCE: Shaw Media
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