Shaw Media, Secret Location and Insight Productions nominated among world class brands for their highly engaging and interactive digital strategy and HTML5 responsive website for Big Brother Canada
Winners to be announced at the annual gala in Los Angeles on July 16, 2013, hosted by Billy Bush
For additional Big Brother Canada material visit: http://www.shawmedia.ca/Media
TORONTO, July 10, 2013 /CNW/ - Shaw Media, Secret Location and Insight Productions, the team behind Big Brother Canada, today celebrate two 2013 Social TV Award nominations including "Best TV Show Specific Social TV Award" and "Best TV Everywhere". Nominated for their interactive social strategy for Big Brother Canada, the country's number one specialty reality series of the year*, the Canadian partners share the categories with some of the year's biggest international brands including NBC's Olympics, NCAA March Madness and A&E's Duck Dynasty. Winners will be announced on Tuesday, July 16th, at a ceremony at the Bel-Air Country Club, located in Los Angeles, CA.
"From the moment Big Brother Canada was green lit we committed to creating an exceptional digital extension to this series; providing Canadian fans every opportunity to interact and engage with the series in real time," said Barb Williams, Senior Vice President of Content, Shaw Media. "Our partnership with Secret Location and Insight Productions generated great innovation and we're honoured to be recognized for this work."
"It was an exciting challenge to create a seamless online extension of a show that has such a committed online fan base, even before its first season launched, and we couldn't be happier with the results of the Big Brother Canada collaboration with Shaw Media and Insight Productions," said James Millward, Executive Producer of Secret Location. "We are extremely honoured to see this Canadian production recognized by the Social TV awards in the company of the biggest shows on television worldwide."
"Integrating an interactive agency as part of our production facilitated a flawless and hugely successful companion site to the series that we're all proud of," said John Brunton, Chairman & CEO, Insight Production Company Ltd.
As the digital producer working as part of the series' production team, interactive agency Secret Location built the online identity for the inaugural season. The bigbrothercanada.ca site included an original interactive social gaming strategy that integrated seamlessly with the show on air. Featuring 24-hour live video streams, from which fans streamed over 1 million hours of throughout series run, a second screen application, exclusive video content and a social prediction game that week-to-week allowed players to directly influence what happened in the TV series, the digital extension drew massive engagement. The digital strategy and interactivity of the bigbrothercanada.ca site led to record-breaking traffic with an average of 2.5 million page views a week - a record number across any Shaw Media Site**.
This year marks the second annual Social TV Awards, an extension of the Social TV Summit, a conference held in Los Angeles to explore subjects around the new frontier of online entertainment, sponsored by the Producers Guild of America and The Academy of Television Arts and Sciences. The 23 nomination categories honour the best of the year's online production in entertainment. Winners will accept their "STEEVEE" award at a black tie gala at the Bel-Air Country Club on July 16th, 2013.
The list of nominees for the 2013 Social TV Awards is available at www.socialtvawards.com.
* BBM Canada PPM Data, 8/27/12 - 6/23/13, Total Canada - A25-54 / A18-49 / A18-34
**Adobe Site Catalyst: February 27, 2013 - April 7, 2013
About Shaw Communications Inc.
Shaw is a diversified communications and media company, providing consumers with broadband cable television, High-Speed Internet, Home Phone, telecommunications services (through Shaw Business), satellite direct-to-home services (through Shaw Direct) and engaging programming content (through Shaw Media). Shaw serves 3.3 million customers, through a reliable and extensive fibre network. Shaw Media operates one of the largest conventional television networks in Canada, Global Television, and 19 specialty networks including HGTV Canada, Food Network Canada, HISTORY® and Showcase. Shaw is traded on the Toronto and New York stock exchanges and is included in the S&P/TSX 60 Index (Symbol: TSX - SJR.B, NYSE - SJR). For more information about Shaw, please visit www.shaw.ca.
About Secret Location
Secret Location is an Emmy® Award-winning interactive agency that launches products and solves problems through storytelling for brands and broadcasters. Just five years old and with a team of 30 full time staff, the company is a three-time Webby Awards honouree, has been shortlisted for Cannes Lions and SxSW Interactive awards is a Canadian Screen / Gemini, AToMiC, Creativity International, CASSIES, Marketing Awards and Banff World Media festival winner. Secret Location is based in Toronto, Canada, and is led by President/Executive Producer James Milward. To find out more about Secret Location visit www.thesecretlocation.com.
Insight Production Company Ltd, headed by John Brunton & Barbara Bowlby has become an industry leader in the creative development, financing and production of highly rated television programs and cutting edge multiplatform content for the global market in every genre. Since 1979, it has been recognized for its reputation for quality as the recipient of numerous international awards, including multiple Gemini's. The company has created thousands of hours of groundbreaking television that continues to be broadcast over major networks worldwide. Broadcast Magazine International claims that "when it comes to adapting formats for Canadian audiences there is one producer who appears to have the Midas touch." Recent hits include THE JUNO AWARDS, which plays a key role in the Canadian music industry, TOP CHEF CANADA, INTERVENTION CANADA, CANADA'S GOT TALENT, NEVER EVER DO THIS AT HOME and Insight's original formats CANADA SINGS & BATTLE OF THE BLADES.
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