BFGoodrich® Tires Debuts New Advantage™ T/A® Sport: A Tire With A Mission For Daily Fun

Defy the Weather, Control the Curves, Enjoy the Drive for Kilometres and Kilometres

LAVAL, QC, Aug. 2, 2016 /CNW/ - BFGoodrich^® Tires is bringing fun to drivers' daily routines with the introduction of the all-new BFGoodrich^® Advantage™ T/A^® Sport. This all-season^† tire is designed to extract maximum enjoyment out of everyday driving without sacrificing any of the practicality that drivers require as they go about their day.

Available in a wide selection of sedan, sporty coupe, passenger CUV and minivan fitments, the BFGoodrich Advantage™ T/A^® Sport delivers the ideal combination of performance and versatility. Excellent steering response, handling and durability combine with optimal flexibility to prepare drivers for a wide range of changing weather and road conditions. The tire also sports a unique new look that sets it apart.

"BFGoodrich Tires is a brand that encourages drivers to explore the fun that driving can provide," said Marine Delhon-Bugard, marketing manager for BFGoodrich Tires, Canada. "The overall message to drivers with active lifestyles, busy family lives or a combination thereof is simple: You don't have to settle for merely getting from point A to point B. Because performance is happening with these tires on every drive, you can have a little fun along the way, every day with the BFGoodrich^® Advantage™ T/A^® Sport tire."

This comprehensive approach that BFGoodrich has taken results in a tire that consistently embodies the idea of Daily Fun:

• For all-season traction^†
  • Improved traction - spring, summer and fall
  • 12% better wet braking¹
  • 15% better snow traction²
• Undeniable performance, kilometres after kilometres
  • Rule the road with tread life you can trust
  • Backed by a 110,000 km warranty³
• New levels of handling
  • Control the curves and corner with confidence
  • 15% better dry handling⁴

Innovative Features Enhance Everyday Performance
The performance characteristics behind the new Advantage™ T/A^® Sport are achieved through innovative technology developed from years of research, testing and racing. These include:

• Locking 3-D Active Sipe Technology helps enhance longevity and performance. The sipes lock together under the tire's footprint to provide stability, which translates into confidence behind the wheel and gives the tire more biting edges for significantly increased wet and light snow traction. ^†
• Advanced all-season^† tread compounds and our Aqua-Flume™ Technology further contribute to outstanding all-season grip and excellent wet-weather performance.
• Next Generation ETEC (Equal Tension Containment) System™ keeps the tire footprint optimized during cornering and high-speed situations⁶, while the Next Generation g-Wedge™ Sidewall Stabilizer helps to ensure crisp handling and a comfortable ride. Finally, a continuous center rib delivers consistent steering response and road feel, while full-depth features help maintain consistent performance and look throughout the life of the tire.

The BFGoodrich Advantage T/A Sport, on sale as of Aug. 1, 2016, is offered in 54 sizes, ranging from 15" to 18" with T, H and V speed ratings and includes six new sizes not offered previously (three 18", two 17", and one 16").

Available in 54 Sizes⁵

15"	16"	17"	18"
195/60R15	205/60R16	215/55R17	225/55R18
195/65R15	205/65R16	215/60R17	225/60R18
205/60R15	215/55R16	225/45R17	235/45R18
205/65R15	215/60R16	225/50R17	235/55R18
215/70R15	215/65R16	225/55R17	245/45R18
	225/60R16	225/60R17
	225/65R16	235/45R17
	235/60R16	235/55R17
	235/65R16	235/60R17

For additional information about the BFGoodrich Tires Advantage T/A^® Sport tire, please visit www.BFGoodrichTires.ca.

About BFGoodrich^® Tires
With more than 100 years of heritage, BFGoodrich^® Tires is dedicated to providing high performance tires for those who have a passion for driving in virtually any environment. Combining technical expertise with 40 years of motorsports experience, BFGoodrich^® Tires delivers tires for a full range of driving experiences from ultra-high performance street, to off-road terrain with one common theme – extreme performance. Come upgrade your performance with BFGoodrich and see where our tires can take you at www.BFGoodrichTires.ca, on Facebook at www.facebook.com/BFGoodrichCanada or on Twitter at @BFGoodrichCAN.

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¹ Based on internal wet braking results from 80 km/h using a 2013 Honda Accord LX vs. previous generation BFGoodrich® Advantage™ T/A® tire in size 215/55R17 94V. Actual on-road results may vary.
² Based on third-party snow traction tests using ASTM Test Method F1805-12 vs. previous generation BFGoodrich® Advantage™ T/A® tire in size 215/55R17 94V. Actual on-road results may vary.
³ 100,000 km limited treadlife warranty – T-rated ,100,000- km limited treadlife warranty– H-/V-rated.
⁴ Based on internal dry handling results using a 2013 Honda Accord LX vs. previous-generation BFGoodrich® Advantage™ T/A® tire in size 215/55R17 94V. Actual on-road results may vary.
⁵ Car, Minivan, and CUV sizes shown.
⁶ Exceeding the safe, legal speed limit is neither recommended nor endorsed.
^†While all-season tires are designed to provide reliable performance in moderate winter conditions, the use of four winter tires is recommended for optimal performance and may be mandatory in certain jurisdictions.

SOURCE BFGoodrich® Tires

Image with caption: "BFGoodrich® Advantage™ T/A® Sport (CNW Group/BFGoodrich® Tires)". Image available at: http://photos.newswire.ca/images/download/20160802_C4002_PHOTO_EN_746340.jpg

Media Contact: Irene Aguzzi, [email protected], Cell: 514-475-7684