Beyond the Hype 6: Join the Story . . . Best Practices in Public Relations

VICTORIA, BC, Oct. 7, 2014 /CNW/ - The Canadian Public Relations Society Vancouver Island (CPRS-VI) is hosting the sixth annual Beyond The Hype conference on Friday, November 7 in Victoria. This year's theme is Join the Story.

"Our volunteers on the planning team have worked hard to offer an impressive list of top presenters along with hands-on learning," said John Barry, CPRS-VI president. "Join us in celebrating the power of storytelling and explore how we as public relations and communications professionals can harness that power to add value to the work we do."

The one-day conference, from 8:00 a.m. to 4:30 p.m. at the Innovation & Learning Centre at Royal Roads University, attracts communications professionals from across Vancouver Island and the province. Over the years, it has built a reputation as a top networking event where PR pros can learn from each other and connect with top-level strategists.

The intimate setting encourages lots of interaction between the speakers and attendees. 'Early bird' discount pricing ends on Friday, October 10. Online registration is required. This year's speakers include:

• Norma Cameron, owner of the Narrative Company, who will kick off the conference by taking us on a journey that traces the evolution of the story as a powerful communications tool.
• Laura Authier, Director of Marketing from St. Michael's University School, who will take us behind the scenes of The Best School Year Ever social media campaign, which featured video stories from high school students around the world.
• MaryLou Wakefield, Encore Communications, who will share what she learned about authenticity and the power of being vulnerable, while creating an international audience for her husband's solo global circumnavigation aboard his 12 metre sailboat.
• Scott Devis, CEO of RaceRocks 3D, who will share insights on how his company blends creative storytelling with the power of online graphics and videos to create unique learning environments for their clients.
• Kerry Slavens, editor of Douglas Magazine, who will lead a panel of writers sharing their experience on what makes one story rise to the top and another sink to the bottom of their editorial agenda.

Join the Story and find out how you can bring the power of storytelling back to your office and your projects.

For more information, or to register, visit the conference website at www.beyondthehype.ca .  

To learn more about CPRS-VI visit www.cprs-vi.org.

SOURCE: CPRS Vancouver Island

Media Contact: Dave Traynor, Conference Chair, [email protected], 250 516.6232