Premier lifestyle real estate brand ups the ante with cross-country service platform expressly in response to farm and ranch communities
MISSISSAUGA, ON, Nov. 28, 2012 /CNW/ - As the next stage in its nation-wide expansion, Better Homes and Gardens Real Estate Canada (BHGREC) today launched its new service platform, Farm & Ranch by Better Homes and Gardens® Real Estate Canada - one of the first for the Canadian real estate industry. Consumers across the country and around the world now have access to a fully integrated online listings offering for this specialized segment.
"Born and raised in rural Alberta, I understand the significance and unique needs of the farm and ranch community. We're very proud to be among the first in Canada to offer this specialty Farm & Ranch service platform," said Rob Vanden Broek, president, Better Homes and Gardens Real Estate Canada. "Farm & Ranch was born from a clear and resounding request from local communities for a unique solution to address this service gap in the industry."
The Farm & Ranch service platform is supported by a streamlined and interactive listings site specifically designed to promote farm and ranch properties exclusive to BHGREC. The site, www.farmandranch.ca, allows any visitor to search Canada-wide for properties, while only Farm & Ranch BHGREC clients will be able to have their properties listed on the site.
"The farm and ranch community spoke - we listened and responded," said Karrie-Ann Sheppard, director of client services, Better Homes and Gardens Real Estate Canada. "Employing BHGREC's unique, client-focused culture, Farm & Ranch provides a clear representation of the property and its community to help ensure that clients make informed decisions."
With millions of dollars transacted across Canada every year with the purchase and sale of farm and ranch properties, the launch of the Farm & Ranch service platform comes at a critical stage. Consumers will have greater access to specialized listings, guided by real estate professionals who work in this highly specialized field. The Farm & Ranch service platform will generate more exposure for these unique properties by placing them conveniently in front of the Canadian and international farm and ranch buyers and sellers.
"Everyone has a vision of what they want in a property. We're providing innovative tools that empower Canadians to feel confident in their choices," said Nelson Goulart, vice president of network services, Better Homes and Gardens Real Estate Canada. "Farm & Ranch is a direct response to what we've heard from farm and ranch communities across Canada. They want and deserve a real estate service that is 100% dedicated to their specific needs."
For more information on Farms & Ranch by Better Homes and Gardens Real Estate Canada please visit: www.canadafarmandranch.com
About Better Homes and Gardens Real Estate Canada
Better Homes and Gardens Real Estate Canada is a lifestyle real estate brand that offers a full range of services to brokers, sales associates and home buyers and sellers. Using innovative technology, sophisticated business systems and the broad appeal of a lifestyle brand, Better Homes and Gardens Real Estate Canada embodies the future of the real estate industry while remaining grounded in the tradition of home. My Lifestyle Brand Inc. is a master franchisor of the Better Homes and Gardens Real Estate brand. The growing Better Homes and Gardens Real Estate Canada network consists of its first franchisee, Better Homes and Gardens Real Estate Signature Service, comprised of two offices and 90 agents in the Greater Toronto Area. For more information, please visit www.BHGCanada.ca.
Better Homes and Gardens® is a registered trademark of Meredith Corporation licensed to Better Homes and Gardens Real Estate LLC and Realogy Corporation and used with permission. Each Better Homes and Gardens® Real Estate Franchise is independently owned and operated.
SOURCE: Better Homes and Gardens Real Estate Canada
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