BestLifeRewarded Celebrates Year 6 with an Upgraded Program Rewarding Canadians' Healthy Behaviours

TORONTO, Dec. 14, 2016 /CNW/ - Cookson James Loyalty Inc. (CJL) continues its "coordinated assault" to change the face of healthcare in Canada with the launch of an enhanced version of their leading health behavior change program, now available at

Since 2010, Cookson James Loyalty Inc. has successfully partnered with thousands of organizations to change the face of healthcare in Canada. Their BestLifeRewarded platform is the leading Canadian evidence-based health behaviour change program combining popular reward incentives with other proven health behaviour change models.  

The latest version of BestLifeRewarded includes a significant design improvement driven by member's experience, ongoing research studies and membership feedback. Major advancements include a comprehensive health risk assessment, member health score focused on imperative modifiable risk factors, personalized health action plans with links to hundreds of incentivized tools and resources provided by Canada's leading experts in chronic disease prevention and management.

"We have gleaned a lot of knowledge since we launched the platform in early 2010," says Susanne Cookson, Co-founder. "Quickly adapting to market needs and gold standard evidence is a fundamental to our business model. While there are several new incentive-based programs in the market, there are major gaps gaps in the approach. Effective programs need to be well thought-out and integrated to drive sustainable change. We will continue to demonstrate our global market leadership through our in-depth understanding of the gaps in the system and continuous innovation to proactively address them."

The Cookson James Loyalty behaviour change platform is primarily offered as a customized initiative through employers, benefits providers and other health stakeholder partners to improve the health of employees, program members and patients. The newly enhanced core program, is available to all Canadians at no charge.

About Cookson James Loyalty

Founded in 2010 in Burlington, Ontario, Cookson James Loyalty has been recognized around the world for its health innovation and creation of its flagship program, BestLifeRewarded.

BestLifeRewarded brings the benefits of recognized rewards programs with a focus on something much more important – evidence-based behaviour change. By adding the BestLifeRewarded program to a health management strategy, partners can expect greater organizational health awareness, better member engagement, measurable behaviour change and insight into the impact of health and wellness investments.  Through an online reporting dashboard, partners have access to the ongoing performance and positive health shifts that occur as their stakeholders engage in the program.

Cookson James Loyalty has conducted several research studies with leading experts to demonstrate their evidence-based approach. The latest study may be reviewed on the Journal of Medical Internet Research web site;

For more information, please visit

SOURCE Cookson James Loyalty

For further information: Susanne Cookson, Co-founder, Cookson James Loyalty, 905 336-1000,,; Cynthia Hastings-James, Co-founder, Cookson James Loyalty, 905 336-1000,,


Organization Profile

Cookson James Loyalty

More on this organization

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890