BestLifeRewarded Celebrates 5 Years of Rewarding Canadians for their Healthy Behaviours

TORONTO, Aug. 7, 2015 /CNW/ - Cookson James Loyalty Inc. (CJL) continues its "coordinated assault" to change the face of healthcare in Canada. In 2010, Cookson James Loyalty, the founders of BestLifeRewarded announced their vision to improve the health of Canadians. Since then, the group has successfully partnered with over 80 organizations to do just that.

BestLifeRewarded is the first program to combine popular reward incentives with evidence-based health behaviour change modeling. BestLifeRewarded continues to receive global recognition for its innovative approach.

Since it's launch, BestLifeRewarded has undergone significant design evolutions driven by experience, ongoing research studies and membership feedback. "Our success really comes from staying focused on the health behaviour change evidence that continues to evolve, incorporating new technologies and learning through the health behaviour change results of our members that use the platform." Says Susanne Cookson, President and Co-founder of Cookson James Loyalty.

The major recent advancements with the BestLifeRewarded platform include more advanced personalization based on member health risks, motivators and confidence about making changes to improve their health, new recommendations for health screeners and immunizations based on the Canadian guidelines, individual 30-day health challenges, healthy recipes from the Dietitians of Canada, rewards linked to wearable devices and two additional incentive systems. For maximum flexibility for our members, the BestLifeRewarded program can be accessed by any desktop or mobile device.

"We have learned a lot since we launched the platform in early 2010," continues Cookson. "Recognizing that we would be continuously innovating, we have the ability to quickly adapt to market needs and customer feedback because we have built the platform to allow for upgrades and enhancements over time. We will continue to demonstrate our global market leadership through our in-depth understanding of the gaps in the health system and continuously innovative to proactively address them."

Cookson James Loyalty operates with a coalition of health stakeholders. These health stakeholders, such as Health Canada's Network on Health Eating, Canadian Diabetes Association, Canadian Digestive Health Foundation, Dietitians of Canada, etc., provide the BestLifeRewarded platform with credible and current health information to ensure Canadians are getting the most evidence-based and accurate health information and in return, the BestLifeRewarded platform offers a free and measurable distribution channel for these groups.  BestLifeRewarded is primarily promoted through employers to their employees directly or through insurance providers. This is an efficient and targeted approach to reach the right person at the right time with the right and relevant information and action. The platform is able to measure improvements in health literacy along with overall health behaviour change, creating a successful model that benefits everyone that has a health interest.

"At Green Shield Canada, we are committed to creating innovative ways to further improve the health of our members, which is why we've invested in Change4Life™", says David Willows, Vice President Strategic Market Solutions at Green Shield Canada. "We did our homework to find a solution to help our members more easily manage their health and found that Cookson James Loyalty's evidence-based innovation leads the pack."

It's no secret that Canadians are struggling to maintain a healthy body weight, eat right, and get enough physical activity to promote health and prevent the early onset of chronic disease. Cookson James Loyalty has the only platform that combines reward incentives with best practices in sustainable health behaviour change. While the platform's participants may be drawn in to the program through a desire for earning rewards initially (extrinsic motivation), the program's approach focuses on quickly moving members along a continuum to intrinsic, sustainable motivation through targeted messaging, results tracking and other personalized support tools.

"We are focused on best practices in evidence-based interventions, incentives and technology to engage and empower people to take personal ownership for their health. We now have significant experience with the insights from BestLifeRewarded members and, from that, we have learned how to continue to innovate in a way that is relevant and creates that best conditions for success for improving the health of Canadians," concludes Cookson.

About Cookson James Loyalty

Founded in 2010 in Burlington, Ontario, Cookson James Loyalty has been recognized around the world for its health innovation and creation of its flagship program, BestLifeRewarded. BestLifeRewarded brings the benefits of recognized rewards programs with a focus on something much more important - one's health. The member-centric program is designed to reward the efforts of those who take action to improve their health. 

The BestLifeRewarded platform is a plug and play web-based solution with simple 'off line' program integration. By adding the BestLifeRewarded program to a health management strategy, partners can expect greater organizational health awareness, better member engagement, more robust measurement and insight into the impact of your health and wellness investments. 

The Cookson James Loyalty managed software solution allows companies, clinics and hospitals to measure the impact of the overall program and can identify areas of improvement and can uncover areas that require additional attention and focus. Through an online reporting dashboard, partners will have access to the ongoing performance and positive health shifts that occur with their members as they engage in the program.

Cookson James Loyalty currently operates fully bilingual (English and French) corporate wellness and patient support programs across Canada and the Cayman Islands.

For more information visit

SOURCE Cookson James Loyalty

For further information: Susanne Cookson, Co-founder, BestLifeRewarded, Cookson James Loyalty, 905 336-1000 office, 905 599-6045 cell,,


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