Best Western joins the AIR MILES(R) Reward Program

TORONTO , Oct. 22 /CNW/ - Best Western International is pleased to announce it has joined the AIR MILES Reward Program as a Sponsor. Beginning today, Best Western will offer its Best Western Rewards member AIR MILES reward miles for every qualified stay at any Best Western hotel in Canada , the United States and the Caribbean Islands .

"Partnering with one of Canada's strongest loyalty programs gives Best Western Rewards members more opportunities to turn their hotel stays into rewards," said Dorothy Dowling , senior vice president of marketing and sales for Best Western. "Now, not only can AIR MILES collectors redeem miles for free nights at our 4,000 worldwide hotels, they can also earn miles for staying at Best Western."

AIR MILES Collectors will earn 20 AIR MILES reward miles for every qualified stay at any Best Western International hotel in Canada , the United States (including Hawaii and Alaska) and the Caribbean Islands . As a launch bonus, AIR MILES Collectors will earn TRIPLE reward miles when they register at bestwestern.com/amfall and stay any 2 nights by December 31, 2009 .

"We are thrilled to add Best Western to our growing list of travel Sponsors and provide our Collectors with another way to earn reward miles," said Todd March , SVP and chief client officer, AIR MILES Reward Program. "This partnership represents the AIR MILES Reward Program's commitment to partner with leading organizations that provide our Collectors additional value."

AIR MILES Collectors earn reward miles at more than 100 leading brand-name Sponsors representing thousands of retail and service locations across Canada . AIR MILES reward miles can be redeemed for more than 1,200 different rewards, including Best Western Travel Cards in $50 , $100 and $175 denominations.

    
    ABOUT BEST WESTERN INTERNATIONAL
    --------------------------------
    

Best Western International is THE WORLD'S LARGEST HOTEL CHAIN(R), providing marketing, reservations and operational support to over 4,000* independently owned and operated member hotels in 80* countries and territories worldwide. An industry pioneer since 1946, Best Western has grown into an iconic brand that hosts 400,000* worldwide guests each night. Best Western's diverse property portfolio, its greatest strength, stems from a business model designed to give owners maximum flexibility to address market-specific needs. Equally committed to the business and leisure traveler, Best Western recently embarked on a mission to lead the hotel industry in customer care. World Vision is the charity of choice for Best Western in building the world's largest family, as our hotels and staff sponsor children in need around the globe. For more information or to make a reservation, please visit www.bestwestern.com

    
    *Numbers are approximate and can fluctuate.

    About the AIR MILES(R) Reward Program
    -------------------------------------
    

Founded in 1992, The AIR MILES(R) Reward Program is Canada's premier coalition loyalty program. More than 10 million active Collector accounts, representing approximately two-thirds of all Canadian households, actively participate in the Program.

The AIR MILES Reward Program allows Collectors to indulge in leisure, entertainment, merchandise, travel and other lifestyle rewards quickly, simply by doing their everyday shopping for products and services at AIR MILES Sponsors. AIR MILES reward miles can be redeemed for more than 1,200 different rewards, such as movie passes, family attractions, electronic merchandise, sports and recreation, travel and more.

Collectors can shop and collect AIR MILES reward miles at more than 100 brand-name Sponsors across the country, representing thousands of retail and service locations nationally, including BMO Bank of Montreal , RONA, Shell, SportChek (Sports Experts), The Shoe Company, American Express, Metro and airmilesshops.ca. The AIR MILES Reward Program's website is www.airmiles.ca

For further information: Best Western International, Marie Yarroll, [email protected], [phone]; Kelly Schwartz, [email protected], [phone]; AIR MILES Reward Program, Media Office, Tel: [phone]