Best Buy Canada launches new innovative retail concept in Montreal

Newly renovated downtown store offers interactive shopping environment just in time for the holidays

MONTREAL, Dec. 4, 2017 /CNW/ - Best Buy Canada is launching a new concept store in Montreal that brings an improved shopping experience as part of a country-wide strategy to revitalize the way Canadians purchase electronics and appliances.

The two-floor Best Buy 'Experience Store,' located at 460 Saint Catherine West, has been completely renovated to provide consumers with a more immersive and interactive experience. This location is one of 30 stores the company has renovated recently.  

The store is hosting a grand opening weekend for the public on Dec. 8-10 where shoppers can take advantage of special deals, promotions, vendor demos, complimentary gift wrapping and giveaways.

"Our unique new store concept is based on feedback from our customers, employees and vendors," said Best Buy Canada COO and President Ron Wilson. "We're committed to bringing an innovative total retail experience to our customers both in store and online. This Montreal store allows us to serve our customers' needs better."

At the new stores, customers can expect an inspiring, immersive and interactive shopping experience. Cutting edge tech from leading brands is displayed using live demos and high-impact vendor displays. The energetic modern design is complemented by flexibility-focused features such as raised access flooring.

"The layout can change and evolve to follow new product or category innovations. This means the new stores can easily keep up with the technology they are designed to showcase," Wilson added.

Interested in smart home technology? Customers will now be able to interact with products via the fully functioning smart home wall. Need new appliances? A visit to the new major appliances showroom allows consumers to get inspiration for their dream kitchens while choosing the functionality that's best for them.

As the renovation strategy began, Best Buy continued to be a leader in its total retail approach to integrate online and in-store shopping. For example, customers can reserve products online and easily pick up their purchases from any Best Buy store 20 minutes later. Products can also be shipped from stores and customers can easily return items ordered online by visiting their local Best Buy. Shoppers have come to rely on Best Buy's price match guarantee, as well as frequent sales offering major discounts.

About Best Buy Canada, Ltd.
As a wholly owned subsidiary of Best Buy Co., Inc. (NYSE:BBY), Best Buy Canada Ltd. is one of Canada's largest and most successful omni-channel retailers, operating the Best Buy, Best Buy Mobile and Geek Squad (www.geeksquad.ca) brands. With nearly 200 Best Buy and Best Buy Mobile stores across Canada, and an expanded assortment of lifestyle products offered through BestBuy.ca, Best Buy is a leader in Total Retail, catering to customers how, when, and where they want to shop. Best Buy Canada is committed to making a positive impact in the community with programs and partnerships that support youth to connect with technology to advance their education. Best Buy Canada has been recognized as one of Canada's Top 100 Employers for 2018 and continues to be a leader in retail, recently being named the Best Omni-Channel Large Retailer for the third time in a row at the Canada Post E-commerce Innovation Awards.

For more information, visit BestBuy.ca.

SOURCE Best Buy Canada

For further information: or interview requests, please contact: English: Christine Tam, [email protected], 604-809-3416; French: Thierry Lopez, [email protected], 514-299-0356