Benefit Cosmetics works with neuroscientist to develop brow translator

NEW technology 'reads emotions' by analyzing your brows

TORONTO, Jan. 16, 2017 /CNW/ - Want to know someone's true feelings? Science says look to their brows. New research shows brows are the key to decoding emotions and the most expressive part of your face. "Eyebrows can communicate the full spectrum of emotions from aggression to fear to joy," explains Dr. Javid Sadr, a professor of Neuroscience at Canada's renowned University of Lethbridge who has partnered with Benefit Cosmetics to study brows.

His evidence is compelling. In "The role of eyebrows in face recognition" – a research study Dr. Sadr conducted at M.I.T. – his team extensively investigated a system of facial-expression analysis. They separated the face into three compartments: upper, middle and lower. They then studied the 6 universally recognized emotions: happiness, sadness, anger, fear, disgust and surprise. Remarkably, they realized that the upper compartment of the face, which contains the eyebrows, was found to play the key role in each.

As the #1 Brow Brand Worldwide* with over 2,100 BrowBars in 41 countries, Benefit Cosmetics decided to combine their brow expertise with Dr. Sadr's scientific knowledge to create the BENEFIT BROW TRANSLATOR. It's a microsite that uses facial recognition analysis and machine learning to reveal what your brows are really saying about your innermost feelings.

The BENEFIT BROW TRANSLATOR microsite ( goes live in 21 languages on January 16, 2017. People around the world will be able to capture or upload a photo to see what their brows are REALLY expressing. The site also makes it easy for users to download their results and share them on social media using the hashtag #benefitbrows

Brows decoded!

  1. Go to the Benefit Brow Translator (
  2. Take a photo or upload a photo
  3. Facial recognition analysis gets to work decoding your brows
  4. Benefit Brow Translator reveals the 'REAL' brow emotions
  5. Share and tag #benefitbrows

About Benefit Cosmetics

Benefit Cosmetics is the playful-spirited San Francisco based makeup brand that offers fun instant beauty solutions. Benefit delights women of all ages with one-of-a-kind products like Benetint, They're real!, Porefessional and Hoola. With over 4968 counters and 2100 BrowBars in 47 countries, Benefit is one of the fastest growing prestige beauty brands in the business and a part of the world's leading luxury products group, Louis Vuitton Moet Hennessy.

*Based on estimated total global prestige brow product retail sales from July to September 2016

SOURCE Benefit Cosmetics

For further information: Viviana Varela/PR Manager,, 647-330-1144


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