Benefit Cosmetics launches "REAL Full Lips" customizable video generator

Give 'em something to talk about!

TORONTO, Feb. 1, 2017 /CNW/ -

'Talking the talk' has never been BOLDER, SEXIER or easier than with Benefit Cosmetics' REAL Full Lips video generator. To accompany the launch of the NEW They're Real! Double the Lip, Benefit's digital generator creates CUSTOM videos featuring animated lips in 8 shades of the liner + lipstick in one.

It does all the flirty talking for you! Each video is customizable in 15 unique languages and 17 distinct accents. The lip generator also makes it easy for users to download their video and share it on social media using the hashtag #getREALlips

Benefit created the REAL Full Lips generator as a way for customers to use the videos as a portal of self-expression. "Instead of burning bras, today's woman is showing her fierceness by embracing bold lips and smoky eyes," explains Lisa Goodfriend, Benefit's Global Digital Creative Director, "she feels more empowered to speak her mind."

They're Real! Double the Lip is a liner and lipstick in one that makes lips look fuller in one easy step! The Custom Teardrop Tip grabs & defines the lip line and fills in lips with complementing colour for the appearance of volume and dimension.

Try the REAL full lips generator from February 1, 2017 to May 31, 2017 at

Got something to say, gorgeous? Let Benefit's lips do the talking!

  1. Select They're Real! Double the Lip shade
  2. Select an animated expression for your lips
  3. Select 1 of 10 pre-determined phrases or type in your own phrase up to 250 characters
  4. Select your voice option: Leah, Shirley, Ingrid or Humphrey
  5. Play finished video, share it on social media using the hashtag #getREALlips, repeat!

About Benefit Cosmetics

Benefit Cosmetics is the playful-spirited San Francisco based makeup brand that offers fun instant beauty solutions. Benefit delights women of all ages with one-of-a-kind products like Benetint, They're Real!, Porefessional and Hoola. With over 4968 counters and 2100 BrowBars in 47 countries, Benefit is one of the fastest growing prestige beauty brands in the business and a part of the world's leading luxury products group, Louis Vuitton Moet Hennessy.

SOURCE Benefit Cosmetics

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For further information: Viviana Varela/PR Manager,, 647-330-1144


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