TORONTO, Jan. 15, 2018 /CNW/ - Benefit Cosmetics, the San Francisco-based global brow authority, has applied cutting-edge augmented reality technology to brows! The brand has been magically transforming brows since 1976 with innovative brow products and signature brow services. Now, Benefit is taking brow transformation to the next level. Created in partnership with ModiFace, Benefit's Brow Try-On experience guides users through 15 iterations of popular brow styles with customizable shapes and shades, allowing customers to "transform" their look and envision their perfect brows in Live 3D, from all angles. It's realistic, risk-free, and currently exclusive to Benefit and its e-tail partners.
The business of brows has been steadily growing over the past several years as more consumers begin to understand the transformative power of brows, and include brow products as a staple aspect of the beauty routine. Benefit's cult favourite brow collection offers a solution for every brow dilemma with a formula and delivery method for any brow preference or skill level.
Brow Try-On will be the bridge that brings online shoppers into Benefit BrowBars and bricks and mortar retailers for a unique experience, and it will be the tool to give new customers the confidence to try a custom service. "While we currently offer four universal brow styles inspired by trends around the globe, the Brow Try-On Tool enables users to modify each style and customize to personal preferences and face shape" says Maddox Lu, National Brow and Trend Artist, Benefit Canada. "With Brow Try-On, clients can try over 15 different brow styles before committing to an appointment. This has never been done before!" The tool has taken the guesswork and uncertainty out of the equation, and takes 'try before you buy' into the future!
Beauty and fashion brands around the world are working on breaking down the final barrier to online conversion – making the online shopping experience easier and more assured by helping consumers experience the payoff they'll get from products, in an experiential, sometimes virtual way. An increase in video content, product payoff shots, swatch imagery, user generated content, influencer endorsements, and the ongoing investment in AR by brands are all natural fits to meet this need. Benefit's new Brow Try-On Tool offers a much more personalized consultation and online service than has been previously available. Beyond the personal experience, Brow Try-On also offers social amplification with the option for users to share their looks, and offers a custom product and service recommendation at the end of the experience, closing the loop for an easy transition to purchase.
As Benefit Cosmetics Canada Marketing Director, Hayley Shay explains, "To reach our core millennial consumer, it has become essential to develop tools and interactive experiences that add value, foster engagement and simplify product discovery. With augmented reality, we can learn a great deal about our consumers, offering them more tailored product and service recommendations."
Benefit Brow-Try On offers the ultimate blue-print for perfect brows. Existing virtual brow experiences have yielded unrealistic, super-imposed results. "To date, eyebrow hair has been one of the toughest facial components to render in AR" explains ModiFace CEO Parham Aarabi. "Benefit's Brow Try-On Tool uses Next Generation Brow Transformation Technology to actually detect and replicate each user's unique hair," he says, for an as-real-as-it-gets representation. Brows magically transform right before your eyes!
HOW IT WORKS
- Go to Benefit Cosmetics homepage (www.benefitcosmetics.com)
- Choose your experience: select 3D LIVE, upload your own selfie or pick a model image
- Pick a brow style to "try on"
- Customize it by adjusting shade, arch, thickness, definition and placement
- Select "Get the Brow" to see how the products are used
- Book your brow service
Benefit's Brow Try-On Tool will be available on benefitcosmetics.com on January 15, 2018 and will live permanently on the site.
SOURCE Benefit Cosmetics
For further information: Taryn Abramsohn, PR Manager, Benefit Canada: [email protected]