Benecaid Names James Chapman Vice-President Sales & Marketing

Former Dell Canada Executive to join growing Benecaid Leadership Team

TORONTO, Dec. 8 /CNW/ - Benecaid has named James ("Jim") Chapman to Vice-President Sales & Marketing, a new role in which he will lead the sales and marketing efforts for the company's two products categories, Health Spending Accounts and group health benefit plans.

Benecaid is a health benefits administrator that provides cost-effective, customized plan management for small and medium-sized employers and the self-employed. Its innovative approach has resulted in revenue growth of nearly 5,000 per cent over the last five years. Benecaid was ranked in the top 10 of Profit 100's Fastest Growing Canadian Companies in 2009.

"Jim brings a very high level of leadership and experience to our team that will significantly elevate our opportunities in the Canadian marketplace," said Benecaid's Co-President, Jonathan Graff. "As the popularity of the Benecaid Health Spending Account continues to grow, Jim will be instrumental in building and maintaining our client relationships."

Prior to joining Benecaid, Chapman was Vice-President and General Manager of Dell Canada's Corporate division, which he lead since 2003. Chapman's experience within the high-tech industry spans over 25 years initially launching his career in sales and management with IBM Canada. Chapman is a graduate of Ryerson University's School of Business Management and most recently served on the Board of Directors for Dell Canada Inc. and the Greater Toronto Marketing Alliance.

"I am excited to be part of a rapidly growing Canadian success story and to work with an accomplished team of entrepreneurs who are addressing the problems of escalating premiums and health care costs for employers and employees," said Chapman. "Consumer driven health benefits and defined contribution plans are the future and Benecaid is uniquely positioned to take advantage of this trend."

About Benecaid

Benecaid is a Toronto-based health benefits company focused on the delivery and administration of leading-edge employee benefit solutions. Its innovative approach delivers best-in-class benefit programs while managing the bottom line, and is designed to put the control of health benefit costs back into the hands of the employer.

With over 4,500 clients and more than 45,000 individuals under administration, Benecaid is one of the fastest growing providers of employee health benefits in Canada.


For further information: For further information: Jessica Davidson, Environics Communications, (416) 969-2735,; or Lisa Mills, Environics Communications, (416) 969-2831,

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