Bell Viewers' Guide Makes Games Surfing Easy as London 2012 Broadcast Schedule is Announced

- Users can navigate their Olympic Games viewing options at and -

- Live Now module gives fans a snapshot of what is airing and direct access to video -

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TORONTO, July 11, 2012 /CNW/ - Canada's Olympic Broadcast Media Consortium announced today its broadcast schedule for the London 2012 Olympic Games with the release of the Bell Viewers' Guide at and This interactive schedule is the most-up-to-date programming guide available for Canadians during the Games. This allows viewers to watch what they want, when they want, and how they want. Regular updates will be made to ensure viewers do not miss their favourite event or athlete throughout the Consortium's more than 5,500 hours of television and online coverage.

A comprehensive viewing guide is more important than ever before as London 2012 features 26 sports, 302 medal events, and more than 10,500 athletes. The Bell Viewers' Guide is a Canadian's best friend when it comes to sorting through the multitude of Olympic Games viewing options. Users can set their time zone and can access the schedule on the go, as optimized versions of the Guide are available for smartphones and tablets. The Guide includes the schedules for the Consortium TV networks and its two websites - CTV,, RDS,, TSN, Sportsnet, V, OMNI.1, OMNI.2, OLN, and ATN.

When the Consortium's coverage begins, viewers will prominently see the Live Now module on its websites. This provides a snapshot of current Olympic competition and direct access to events streaming on or Live Now will also be easy to find as it is a fixture on the main pages of the websites.

"Regardless of the screen Canadians choose, the Bell Viewers' Guide is an essential part of the London 2012 experience," said Mark Silver, Head of Digital Media, Canada's Olympic Broadcast Media Consortium. "With round the clock coverage across our TV networks and digital platforms, we are providing our audience with an intuitive viewing companion for each day of the Games."

The key features of the Bell Viewers' Guide include:

  • Ease of access - the Bell Viewers' Guide is clearly displayed on the home pages of and

  • Navigation - viewers can find all of the programming schedules for the Consortium's channels and websites, sorted by time zone

  • Live Event Snapshot - fans can use their mouse to click on an event listing for direct access to video

  • Medal Events Highlighted - viewers can easily find Olympic Games medal events as each will be marked with a 'medal' icon; events in which Canadians are expected to do well will be marked with a 'Maple Leaf' and a 'medal' icon

  • Up-To-Date Programming Schedules - in order to reflect the most accurate programming schedules, the Bell Viewers' Guide will update automatically if live event times change

In addition to the classic web version of the Bell Viewers' Guide, it is also available on smartphones and tablets. For the comprehensive tablet, mobile, or live video experience, visit and and download the CTV Olympics London 2012 App in mid-July.

** The Bell Viewers' Guide schedule is subject to change

About Canada's Olympic Broadcast Media Consortium
Canada's Olympic Broadcast Media Consortium is a unique relationship led by Canada's #1 broadcaster, CTV with 80% interest, along with Rogers Media Inc. with 20% interest. The Consortium will provide unprecedented English, French, and multi-lingual coverage, as well as consumer choice on multiple platforms during the London 2012 Olympic Games, taking place July 27 to August 12, 2012. Official brands include CTV, TSN, RDS, RDS Info, Sportsnet, OMNI, OLN, V, ATN,,, and select Rogers radio stations across the country. The Consortium delivered the Top 5 most-watched events in Canadian television history during its revolutionary coverage of the Vancouver 2010 Olympic Winter Games.

SOURCE Canada's Olympic Broadcast Media Consortium

For further information:

Amy Doary, Canada's Olympic Broadcast Media Consortium, 416.384.2593,
Renee Rouse, Canada's Olympic Broadcast Media Consortium, 416.384.7599,

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Canada's Olympic Broadcast Media Consortium

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