Bell Aliant wins injunction against Rogers' advertising

Judge's ruling will help ensure customers have access to clear and accurate information

FREDERICTON, May 4 /CNW/ - Today the Court of the Queen's Bench in Fredericton, New Brunswick granted Bell Aliant an injunction to stop Rogers Communications Inc. from claiming to have the 'fastest and most reliable' high speed Internet product.

In her decision, Justice Clendening ordered Rogers to stop claiming to have the "fastest speed," "most reliable speed," or "fastest and most reliable speed".

"We are very pleased with the judge's ruling today. We undertook this action to ensure that our customers have access to clear and accurate information," says Karen Sheriff, President and CEO, Bell Aliant. "We understand that marketing and advertising in a competitive industry is about making claims about products and services, but there is a line - and we felt strongly that Rogers crossed the line with these claims."

"We take this issue very seriously and we will continue to monitor our competitive environment to ensure that our customers have access to accurate and clear messages," says Sheriff.

Bell Aliant FibreOP(TM) service connects your home to our 100% fibre optic network - delivering the best internet with the fastest upload speeds and crystal clear digital TV. FibreOP is now available in several areas in Greater Saint John including South End/Uptown, West Side, Millidgeville and North End. FibreOP is also available in Fredericton.

About Bell Aliant

Bell Aliant (TSX: BA.UN) is one of North America's largest regional communications providers. Through its operating entities it serves customers in six Canadian provinces with innovative information, communication and technology services including voice, data, Internet, video and value-added business solutions. Through its xwave offices, Bell Aliant also provides IT professional services and advanced technology solutions. Bell Aliant's employees are committed to deliver the highest quality of customer service, choice and convenience.

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For further information: Peter Murchland, Communications and Public Affairs, Bell Aliant, 1-877-487-3165, [email protected]