Beautycounter Announces New Board Member

LOS ANGELES, Aug. 1, 2017 /CNW/ -- Counter Brands, LLC. – parent company of Beautycounter, the leader in safer skin care and cleaner cosmetics, today announces that John Replogle, Chief Executive Officer of Seventh Generation Inc., will join its Board of Directors, effective immediately.

Replogle currently serves as CEO of Seventh Generation. He took the reins of the green-cleaning pioneer in March of 2011. Under his leadership, the company has moved quickly to address its untapped growth potential and expand into new categories. Prior to Seventh Generation, Replogle spent five years at Burt's Bees as Chief Executive Officer and President. He is credited with leading the company's commitment to human and environmental well-being through the development of a business model called The Greater Good, embracing the triple bottom line of people, planet, and profit.

Beautycounter Founder and CEO, Gregg Renfrew: "John possesses an unparalleled depth of knowledge and experience from his time with successful businesses focused on making significant social impact. I am thrilled to add yet another like-minded visionary to Beautycounter's Board of Directors, and we are confident that this step will serve to continue the advance for our movement for cleaner, safer, beauty."

Replogle's Board appointment officially starts August 1st; he joins current Board Members including Mike Stone, Bill Schwartz, Bryan Wolf, Candice Kislack, and Margot Fooshee.

About Beautycounter

Beautycounter is the leader in the safer skin care and cleaner cosmetics category. The Santa Monica, CA-based brand drives a national movement for improved transparency and accountability in the beauty industry, including advocacy to update federal regulations that have stood largely unchanged since 1938. The company's mission is "to get safer products into the hands of everyone." Beautycounter develops and distributes nearly 130 products across skin care, color cosmetics, advanced anti-aging, kids, baby and personal care collections. Beautycounter is a Certified B Corporation. Founded by Gregg Renfrew in 2011, Beautycounter launched in 2013 as a direct-retail brand (direct to consumer through multiple channels) that is now available through 25,000+ consultants across North America, online at, and through strategic partnerships including J.Crew, a limited-edition collection with Target, and a pop-up shop on Nantucket Island.  For more information, please visit . 


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SOURCE Beautycounter

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