VANKLEEK HILL, ON, July 8, 2016 /CNW/ - Eastern Ontario craft brewery Beau's All Natural has begun distribution of its award-winning Lug Tread Lagered Ale across Canada. Two east coast provinces, New Brunswick and PEI, now have Beau's Lug Tread available, and sales will launch in Manitoba next week. Beau's has already made its portfolio available in Québec for more than a year, and plans are in place to add Alberta and British Columbia this summer to the list of provinces Beau's Lug Tread is available.
Lug Tread is a German-inspired hybrid beer style Beau's has dubbed a "lagered ale" – meaning that it is brewed with ale yeast, but then cold-aged like a lager, giving it light ale notes complemented by a lager-like crispness. Since its launch in 2006, the versatile golden ale has garnered more than 20 local and national awards and distinctions, including 4-times Gold at the Canadian Brewing Awards, and 7-times Best Beer in Ontario at the Golden Tap Awards. Like all Beau's beer, Lug Tread is certified organic, and brewed with local spring water at the family-run brewery in Vankleek Hill, Ontario.
"We are excited to be able to add Beau's to the selection of great craft beer already available in these provinces," says Beau's co-founder Steve Beauchesne. "Craft beer drinkers are always happy to have more choice, and we know from our fans in Ontario and Québec that Lug Tread is something truly special. It's got lots of flavour to enjoy, but at the same time it's crisp and finely balanced. It's really the best qualities of an ale and a lager in one fantastic beer."
As noted, New Brunswick and PEI will have Lug Tread on shelves of local beer sellers right now, and Manitoba is expected to have it available next week. In addition to Lug Tread, Beau's popular "Wild Oats" and "Farm Table" series of beers will see some distribution as well into these new markets. Distribution of Beau's in the east will be handled by Eisenhauer Agencies, in BC and Alberta by Un-Tapped Craft Imports, and in Manitoba by Eclectic Beverages. Steve Beauchesne expects to have Beau's in 8 of 10 provinces by year-end, with distribution fully Canada-wide by the end of 2017.
Cross-Canada distribution represents a major change of plans for Beau's, who had previously stated an intent to keep its beer within a one-day drive of the brewery. Beauchesne notes that his rationale is a reaction to changes in the craft beer landscape in Canada, and his concern for its future. "With the recent and sudden acquisitions that the 'hyper-mega' breweries have made of strong Canadian craft breweries, we became quite concerned that with only a small handful of national independent craft breweries, the whole industry is at risk of being commoditized. Our commitment to staying regional made us part of the problem. We've made this expansion to make sure that there are strong voices on a national level for craft beer in this country."
The cross-Canada expansion is part of a series of big announcements Beau's is making as part of its 10th birthday celebrations this year. On July 1, 2016, Beau's began the process of making its 160 employees into owners of the brewery through an ESOP, and in early June announced its partnership as the official brewery of Ottawa 2017, a major celebration of Canada's 150th birthday taking place in the National Capital Region. More announcements are planned for this banner year marking 10 years of award-winning brewing for the employee-owned, independent Canadian craft brewery.
Beau's All Natural is an employee-owned and totally independent Canadian craft brewery. Founded in 2006 by father and son Tim and Steve Beauchesne, Beau's brews interesting, tasty beers using best-quality certified organic ingredients & local spring water. In addition to flagship Lug Tread Lagered Ale, Beau's portfolio of award-winning beers include the "Wild Oats", "Farm Table" and "Gruit" Series. Beau's has been a recipient of more than 85 awards for brewing, packaging design and business practices, including 2 Gold medals at Mondial de la Bière; 6 Gold medals at the Canadian Brewing Awards, 7-times "Best Craft Brewery in Ontario" and 7-times "Best Regularly Produced Beer in Ontario" at the Golden Tap Awards. As a Certified B-Corporation, Beau's meets higher standards of social and environmental performance, transparency, and accountability. Beau's beer is available in Ontario, Québec, New Brunswick, PEI, and New York, and is coming soon to Manitoba, Alberta and British Columbia.
SOURCE Beau's All Natural Brewing Company, Ltd
Image with caption: "Beau's All Natural Brewing, Ltd: logo (CNW Group/Beau's All Natural Brewing Company, Ltd)". Image available at: http://photos.newswire.ca/images/download/20160708_C2940_PHOTO_EN_729476.jpg
Image with caption: "Beau's co-founder and CEO Steve Beauchesne (pictured), started Beau's All Natural Brewing in 2006 with his dad, Tim. (CNW Group/Beau's All Natural Brewing Company, Ltd)". Image available at: http://photos.newswire.ca/images/download/20160708_C2940_PHOTO_EN_729475.jpg
For further information: or to request an interview, please contact: Jen Beauchesne, Beau's All Natural Brewing Co., (613) 307-0066; Steve Beauchesne, Beau's All Natural Brewing Co., (613) 678-2799 x220; (613) 676-2337 for deadlines, beer-mergencies