"Be A Little Italian" at the St. Lawrence Market


An event devoted to great tasting Italian Food

TORONTO, June 22, 2012 /CNW/ - Hundreds of visitors came out to the St. Lawrence Market for an event to launch easy-to-prepare Mastro Italian-Style Ribs.

Hosted by Santa Maria Foods (Mastro & San Daniele brands) and several of its partners in the market - including Schefflers and Domino Foods - the "Be A Little Italian" event provided a truly unique market experience to showcase simple Italian food now being offered at the market and through several local area grocery stores.

"This event was designed to encourage the public to celebrate all things Italian and to reach out and sample some of the foods and flavours that make Italian food so popular right now," said Jim Carfrae, V.P. Marketing for Santa Maria Foods.

As grills heat up across the province, many families are looking for fresh ideas to bring to the table. Mastro, famous for its Italian deli products, has introduced its new Italian-Style Pork Back Ribs, just in time for the barbeque season.

Mastro Italian-Style Pork Back Ribs combine slow-cooked flavour with the convenience of quick, simple preparation, at home or at the cottage. They are fully cooked and already sauced, and need only six minutes per side on the grill or 15 minutes in the oven.  Mastro starts with lean, top-quality pork ribs, seasons them with Italian herbs and spices, individually oven-cooks them, and then smokes them over hardwood hickory.

The ribs are always shipped to your grocery store fresh, never frozen. You don't have to thaw them - don't have to pre-cook them - and don't have to sauce them. Dinner will taste like you spent all day at the grill, but it's only 15 minutes to the table. Their convenience and great taste make them perfect for taking to the cottage or campground, or for special events such as birthdays.

Mastro Italian-Style Pork Back Ribs come in three unique flavours: balsamic and fig, roasted garlic and tomato, and spicy fire-roasted tomato. They are available at Sobeys, Metro, Real Canadian Superstore , and No Frills, with a suggested retail price of $14.99.

Video with caption: "Video: Mastro Italian-style Ribs Launch at St. Lawrence Market". Video available at: http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20120622_C2422_VIDEO_EN_15328.mp4&posterurl=http://photos.newswire.ca/images/20120622_C2422_PHOTO_EN_15328.jpg&clientName=Santa%20Maria%20Foods&caption=Video%3A%20Mastro%20Italian%2Dstyle%20Ribs%20Launch%20at%20St%2E%20Lawrence%20Market&title=SANTA%20MARIA%20FOODS%20%2D%20%22Be%20A%20Little%20Italian%22%20at%20the%20St%2E%20Lawrence%20Market&headline=%26quot%3BBe%20A%20Little%20Italian%26quot%3B%20at%20the%20St%2E%20Lawrence%20Market

Image with caption: "Grilled Potatoes with Gorgonzola Cheese (CNW Group/Santa Maria Foods)". Image available at: http://photos.newswire.ca/images/download/20120622_C2422_PHOTO_EN_15324.jpg

Image with caption: "Fennel & Apple Slaw (CNW Group/Santa Maria Foods)". Image available at: http://photos.newswire.ca/images/download/20120622_C2422_PHOTO_EN_15313.jpg

PDF available at: http://stream1.newswire.ca/media/2012/06/22/20120622_C2422_DOC_EN_15329.pdf

PDF available at: http://stream1.newswire.ca/media/2012/06/22/20120622_C2422_DOC_EN_15330.pdf

SOURCE Santa Maria Foods

For further information:

For more information about Santa Maria Foods visit www.sharemastro.com

Or Contact:

Susan Elliott:

Jacquie Adams 

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