TORONTO, July 4, 2012 /CNW Telbec/ - Live Insite Inc (www.liveinsite.com) proudly announces the successful closing of financing from the
Business Development Bank of Canada to support the commercialization of
their revolutionary new product, Live Insite.
"With financing from BDC, Live Insite will be able to focus its efforts
on commercialization and working with its customers, who are eager to
utilize Live InSite's capabilities in the marketplace, "says Jasmin
Ganie-Hobbs, Senior Manager, Loans at the BDC.
Live InSite is a web personalization and targeting technology which
drives increased engagement, conversions, and revenue for publishers
and ecommerce companies by leveraging real-time interaction. What's new
and unique about Live InSite is its ability to collect, analyze, and
act upon what a user is doing - while they are actually doing it. Live
InSite determines the real time interests and intent of a site visitor - while they are still on a page.
This gives publishers more accurate, intent-based data to better target
consumers with relevant ads and content.
"Live InSite enables site owners to target offers and content to site
visitors in real time to drive deeper engagement and increased revenue
- and it works across PC, Tablet/iPad, IPTV and Mobile," says Jed
Schneiderman, Vice President, Business Development.
Live InSite is being hailed as the next evolutionary step in web
personalization and targeting technologies as it benefits everyone in
the value chain. For Publishers, it gives them the first-party data
that they seek; for advertisers, the return on investment that they
require; and for consumers, the improved online experience that they
About Live InSite
Live InSite (www.liveinsite.com) is web personalization, targeting, audience segmentation & discovery
technology that categorizes viewers in real time based on what content
they are reading and consuming and how they interact with it,
identifying the person's interests, and then targets ads and content to
Canada's business development bank puts entrepreneurs first. With 1,900
employees and more than 100 business centres across Canada, BDC offers
financing, subordinate financing, venture capital and consulting to
29,000 small and medium-sized companies. Their success is vital to
Canada's economic prosperity.
SOURCE Live InSite
For further information:
Tel: 416.633.3633 x 5