CAMPBELL RIVER, BC, May 7, 2014 /CNW/ - Vancouver Island and BC's beautiful coast will get international attention this weekend as the province's top agricultural export, farm-raised salmon, is featured on CBS's 60 Minutes.
The show is scheduled to air May 11, 2014
"It's great that a 60 Minutes came to the area to learn first-hand the value and integrity of the BC salmon farming industry," said Vic Goodman, CEO of the Campbell River Economic Development Corp. " This kind of show is great exposure for Vancouver Island. It's a chance to showcase our beautiful coast and with tourism season fast approaching the timing couldn't be better. "
The crew from 60 Minutes spent several days filming on Vancouver Island in October, 2013, including a tour of a salmon aquaculture hatchery and spending a day out on a farm site.
"It was really interesting to host the crew for the day," said Ian Roberts, Communications Manager for Marine Harvest Canada – who was interviewed for the segment. "We answered a lot of questions and shot a lot of footage – including some great shots of the area and the beautiful scenery. I'm very excited to see how it will all be put together in the final piece so people around the continent can see what a wonderful area we live in."
The BCSFA has compiled a summary document of all the topics discussed on the day, both on and off camera. That document is available on the BCSFA website: CBS 60 Minutes Backgrounder
"We were really pleased to be able to showcase both our sector and Vancouver Island, especially on a program with the audience reach of 60 Minutes," said Jeremy Dunn, Executive Director of the BCSFA.
The BCSFA represents salmon farm companies and those who supply services and supplies to the industry. Salmon-farming provides for 6,000 direct and indirect jobs while contributing $800-million to the provincial economy each year.
For more information visit www.salmonfarmers.org
SOURCE: B.C. Salmon Farmers Association
For further information: Or to arrange an interview following the broadcast: Colleen Dane, Communications Manager, BCSFA, 250-203-1532