BCBGMAXAZRIA Says "Do Good" in its Denim - As Official Clothing Sponsor of
National Denim Day, BCBGMAXAZRIA Donates Profits of Jean Sales to the Cure

MONTREAL, May 10 /CNW Telbec/ - On May 11th, Canadians from coast-to-coast will be wearing jeans and donating a suggested $5 to support Canada's National Denim Day that benefits the Cure Foundation for breast cancer. As the major clothing sponsor of this year's fundraising campaign, BCBGMAXAZRIA takes a bold lead by donating all profits raised May 11th from Canadian jean sales to Cure.

In its 38 stores across Canada, BCBGMAXAZRIA in-store Sales Associates will be wearing the brand's latest jeans in an effort to encourage jean sales and raise funds to benefit research for breast cancer. A special promotion has been added to the day's event offering shoppers the chance to win a $1,000 BCBGMAXAZRIA shopping spree.

"We're asking Canadian women who are already looking for the most fashionable denim styles this season to choose BCBGMAXAZRIA on May 11th and help us raise awareness and funds for the Cure," says Max Azria, Designer and CEO.

In Canada, 1 in every 9 families will be touched by breast cancer according to the Cure. There is still much research to be done to eradicate this devastating disease which affects too many victims.

BCBGMAXAZRIAGROUP, Inc. designs, develops, produces and markets complete collections of women's ready-to-wear and accessories, and select categories for men, each known for being at the forefront of creativity, quality and style. The group is a worldwide leader in ready-to-wear, with a portfolio of 22 brands that includes BCBGMAXAZRIA, Max Azria, Max Azria Atelier, Hervé Léger by Max Azria, Hervé Léger Couture and BCBGeneration, among others, and a retail and wholesale network that includes more than 13,500 points of sale throughout the world. Visit bcbgmaxazriagroup.com

/NOTE TO PHOTO EDITORS: A photo accompanying this release is available at http://photos.newswire.ca. Images are free to accredited members of the media/


For further information: For further information: Giselle Argentin, GA & Associates, (514) 933-2736, Giselle@ga-associates.com

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