TORONTO, Nov. 13, 2014 /CNW/ - BBM Analytics, the leading provider of software, data and consumer insight to the broadcast and advertising industry in Canada, today announced that it has changed its name to NLogic. Since 2006, BBM Analytics, a wholly-owned but separate and for-profit subsidiary of Numeris (formerly BBM Canada), has been helping clients, including broadcasters and advertising agencies, make sense of audiences. The new name, along with a new identity, pays homage to the company's connected but independent relationship with Numeris, and positions the company for the next stage in its evolution. The company has launched a new website at nlogic.ca and early next year will be launching the first of an entirely new suite of applications aimed at helping clients get the answers they need to make better decisions.
"The broadcast and advertising industry has seen rapid change over the last decade and this has had a profound impact on audience measurement and analysis," explains David Phillips, NLogic President and Chief Operating Officer. NLogic spent the past year analyzing the evolving marketplace and speaking with key stakeholders. Based on the insights gained, NLogic plans to build on their deep roots in traditional audience analysis with new data sets, new thinking and new ways of helping clients analyze and make sense of audiences.
"Our new name and identity is a true reflection of where we have been and where we are going," says Mr. Phillips. "Keeping pace with industry change and innovation, our clients can be assured that we will continue to provide solutions that help them analyze and act upon relevant data."
Working with branding and communications agency, Cundari, NLogic sought to ground the new visual identity in its still strong relationship with Numeris, while positioning it as a forward-thinking, leading edge software developer and data provider that helps its clients make sense of video and audio audiences. The brand identity elements, including the name, logo and colours capture the history, innovation and new direction for the company.
Note to media: Interviews with NLogic President and COO David Phillips and high resolution logo files are available on request. Please contact Jon Packer at [email protected] 416 504 3977 x24.
NLogic is a wholly-owned subsidiary of Numeris. The company's proprietary software solutions help Canada's leading broadcasters, media agencies and advertisers make sense of their audiences and programming. NLogic's innovative applications are available across a range of platforms, from desktop to mobile. The company also offers commercial tracking for TV, radio and newspaper, market research, consumer profile data and meaningful and reliable perspectives on the role of new technologies in consumers' media habits. Previously the software division of Numeris, NLogic was spun off into a separate company in 2006. Today, NLogic has offices in Toronto, Montreal and Vancouver. For more information, visit nlogic.ca.
For further information: Jon Packer, 416-504-3977 ext. 24, [email protected]