TORONTO, May 30, 2012 /CNW/ - BBDO Toronto was named Agency of the Year at the International Food and Beverage Creative Excellence (FAB) Awards in London, England last night, becoming the first Canadian agency ever to win the award. The major award for BBDO Toronto complements a successful night for the worldwide BBDO network and Proximity Canada.
The FAB Awards is an international event focused entirely on work done for food and beverage brands. It recognizes the critical contribution that outstanding creative work makes in building brands, and identifies and rewards the leading practitioners from around the world.
"We are excited and honoured to win the FAB Agency of the Year Award," said Gerry Frascione, President and CEO, BBDO Canada and North America Region. "This is a great way to recognize the creative work of our team and our clients' dedication to using breakthrough campaigns to build their business."
Proximity Canada came home with two wins: FAB Award, Best use of Media for Pedigree Poop Bag Transit; and FAB Award, Experiential for Campbell's Soup at Hand-Handwarmer.
The Agency of the Year win for BBDO Toronto keeps the award within the BBDO network following AMV BBDO London which won in 2010 and 2011.
BBDO Toronto FAB Award Wins:
The Grand FABulous Award 2012, FABulous Award and FAB Award for Best Use of Media, FAB Awards for Online Advertising and Virals for Skittles Cat and Touch the Rainbow:
"I think one of our proudest moments was when our U.S. teams were being complimented for this work and they had to turn around (and say) 'This is not ours, this is the Canadian organization,'" said Dan Alvo, marketing director for Wrigley Canada. "As a Canadian, that makes you feel pretty proud."
FAB Award, Branded Content for the Swiss Chalet Rotisserie Channel:
"The Rotisserie Channel was an extension of a spot we were shooting. The idea grew into a unique media vehicle that was extremely successful in driving engagement for the brand," Dave Minnett, President Swiss Chalet and Harvey's, Cara Operations Limited.
About BBDO and Proximity Canada
BBDO Canada manages the communication needs of some of Canada's largest and best-known brands. BBDO Canada is a subsidiary of BBDO Worldwide, which is part of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), a leading global advertising, marketing and corporate communications company. Proximity Canada (www.proximity.ca) is a Digital, Direct, eCRM and Promotional Marketing & Activation agency.
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