Bauer Hockey Is Once Again Top Brand At Finals

Los Angeles and New Jersey Choose Bauer Equipment in Quest for Hockey Supremacy

EXETER, NH, June 6, 2012 /CNW/ - Bauer Hockey was once again the brand of choice by the game's best players this season and as Los Angeles and New Jersey battle it out for this year's title, BAUER is once again the dominant choice in the Finals.

In the five major player equipment categories of sticks, skates, gloves, helmets and pants, Bauer Hockey is the overwhelming brand of choice. In total, 35 of the 37 skaters that have played in the Finals use at least one piece of Bauer equipment, including all 19 of the Kings who have suited up for at least one game.

An impressive 86 percent of all skaters (32 of 37) in the Finals wear BAUER skates, while the next closest brand has just three players in its skates (8%). BAUER is also once again the top stick used in the Finals as nearly half (46%) of all players use BAUER.  BAUER is also the top helmet (51%), glove (46%) and pant (57%) used in the Finals.

"For the past several years, we have been the dominant brand choice during the regular season and even more so when it's all on the line during the postseason," said Kevin Davis, President and CEO of Bauer Performance Sports, the parent company of Bauer Hockey. "The fact that so many of the game's best players choose BAUER during the most important time of the year is a testament to our never-ending commitment to innovation and developing the highest-performing products in the marketplace. This time of year is always exciting and it's even more exciting for us as a company to see us once again chosen as the top brand in hockey."

Top Brands in the Finals - By Equipment Category

1. BAUER - 86%
2. Reebok - 8%
3. CCM - 3%
4. Easton - 3 %

1. BAUER - 46%
2. Easton - 32%
3. Warrior - 16%
4. Reebok - 6%

1. BAUER - 51%
2. CCM - 16%
3. Reebok - 16%
4. Easton - 9%
5. Cascade - 5%
6. Warrior - 3%

1. BAUER - 46%
2. Warrior - 16%
3. Easton - 16%
4. Reebok - 8%
5. CCM - 8%
6. Eagle - 3%
7. TPS - 3%

1. BAUER - 57%
2. Reebok - 13%
3. CCM - 11%
4. Warrior - 11%
5. Easton - 8%

About Bauer Hockey
Bauer Hockey is the world's most recognized designer, marketer and manufacturer of hockey equipment. Founded in Kitchener, Ontario in 1927, Bauer developed the first skate with a blade attached to a boot, forever changing the game of hockey. Since then, Bauer has continued to develop the most sought after products in the industry, including the widely successful Supreme ® and Vapor ® lines of products. Bauer Hockey, Maverik Lacrosse and Mission Roller Hockey are brands under Bauer Performance Sports, a publically traded company on the Toronto Stock Exchange (BAU). For more information, visit and


For further information:

Steve Jones
Bauer Hockey

Joseph Cariati
High Road Communications

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