MISSISSAUGA, ON, Nov. 28, 2013 /CNW/ - BASF is now a leading global provider of biological seed treatments as well as seed treatment colorants and polymers. With the acquisition of Becker Underwood complete, BASF now offers a full portfolio of innovative inoculants for peas, lentils and soybeans.
Until now, BASF has not been part of the biologicals market. The acquisition offers growers an entire crop life cycle solution. BASF will provide growers with more innovative tools to add to their crop protection strategy, offering protection from the seed through to harvest.
"BASF has had a strong desire to be involved in crop protection decisions and now we can take part in what goes into the seed. Biologicals will play a key role in our success. BASF wants to bring innovation through sustainability to our customers," said Scott Kay, Business Director for BASF Canada. "Our goal is to provide growers with a strong investment in weed management, disease management, and the entire functional crop care area."
BASF has established a new Functional Crop Care division as part of its current Crop Protection division. This merges research, development and marketing activities in the areas of seed treatment, biological crop protection and plant health.
For more information about the importance of biologicals for BASF visit: www.agsoltuions.ca or go to the BASF YouTube channel.
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BASF - The Chemical Company
BASF Canada, located in Mississauga, Ontario is a subsidiary of BASF SE, and an affiliate of BASF Corporation. BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has more than 16,600 employees in North America, and had sales of $18.5 billion in 2012. For more information about BASF's North American operations, visit www.basf.us. To find out more about BASF's activities in Canada visit www.basf.ca or follow us on twitter: www.twitter.com/basfcanada.
BASF is the world's leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics, performance products and crop protection products to oil and gas. We combine economic success with environmental protection and social responsibility. Through science and innovation, we enable our customers in nearly every industry to meet the current and future needs of society. Our products and solutions contribute to conserving resources, ensuring nutrition and improving quality of life. We have summed up this contribution in our corporate purpose: We create chemistry for a sustainable future. BASF had sales of €72.1 billion in 2012 and more than 110,000 employees as of the end of the year. Further information on BASF is available on the Internet at www.basf.com.
SOURCE: BASF Canada Inc.
Christina Stroud
BASF Canada Inc.
Tel: (289) 360-6062
E-mail: [email protected]
Laura Duffy
ON Communication
Tel: (519) 434-1365 x212
E-mail: [email protected]
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