CASLANO, Switzerland, May 27, 2013 /CNW/ - Bally is revealing the first
pieces from its exclusive Everest collection for men and women, created
to coincide with this month's 60th Anniversary of the first summit of
Mt Everest in May 1953.
(Photo: http://photos.prnewswire.com/prnh/20130527/614218 )
Although Bally's Everest connection may be unknown to many, this
anniversary provides the perfect opportunity to discover the story.
When Sherpa Tenzing Norgay took his steps towards the top of the world
on May 29, 1953 alongside Sir Edmund Hillary, he made that journey in a
pair of Bally Reindeer-Himalaya boots, forever linking the Swiss brand
to this momentous achievement.
The Bally Archive is home to an exact replica of Tenzing's original
boots that will be on-display in London as part of a celebratory event
organised by the Mount Everest Foundation in conjunction with The
Himalayan Trust UK. A day-long celebration hosted by Rebecca Stephens,
the first British woman to climb Everest, will be held at London's
Royal Geographical Society (with IBG) on May 29.
The Swiss brand has maintained its link to the conquest of Everest by
creating the men's Himalaya boot as the collection's centrepiece,
available as Made-To-Order only in selected stores from the anniversary
date. The selected Bally boutiques will preview the Himalaya boot with
instore displays dedicated to the anniversary while giving customers
the chance to pre-order the boot at the same time.
Also on sale in selected stores from May 29 will be the women's Hillary
hiking boot and the men's Vincens alpine boot, while the entire Everest
collection will be available later in the year.
Finally, as part of a year-long celebration that kicked-off with an
exclusive event held in London in January 2013, Bally will take its own
Everest Exhibition on the road to major cities around the world from
For further information:
For more information contact Bally's Press Offices:
Worldwide PR - Silvia Pavan - Ph: +41-91-6129-484 - eMail: email@example.com
USA - Adam McCollum - Ph: +1-212-446-3911 - eMail: firstname.lastname@example.org
China - Amy Wang - Ph: +86-21-3325-5170 - eMail: email@example.com
HK - Phoebe Cheng - Ph: +852-2196-3662 - eMail: firstname.lastname@example.org