Online shoppers more likely to enjoy it
TORONTO, Aug. 18, 2015 /CNW/ - The majority of Canadian parents describe back-to-school shopping as a "chore" or even a "nightmare" (70 per cent), while kids are more likely to describe the back-to-school shopping experience as "a blast" (59 per cent), according to a new survey by Ebates.ca, a leader in online cash back shopping.
While the hassle and expense of back-to-school shopping are the top stresses for 32 per cent of parents, kids are more concerned about homework (34 per cent) and having to wake up early (33 per cent).
"Back-to-school season is overwhelming for both parents and kids alike," explains Adrienne Down Coulson, general manager, Ebates.ca. "But what's interesting about our findings is that online shoppers appear to enjoy back-to-school shopping more than those who don't shop online, and it's still the retailer sites that are the first go-to destination when scouting for products, over and above social media."
Most kids who scout out products online visit store (67 per cent) and product/brand websites (51 per cent), while 33 per cent or fewer visit YouTube (33 per cent), Facebook (31 per cent) or Instagram (26 per cent), when researching back-to-school items.
Online Versus Brick and Mortar
Doing any of your shopping online rather than in-store appears to result in a more positive experience for shoppers, with 38 per cent of parents who online shop describing back-to-school shopping as a "blast". Only a quarter of those who only shop in brick and mortar stores feel this way.
Other interesting findings include:
"While the shopping component at this time of year squeezes parents' wallets, there are ways to shop smarter and make the experience more positive and fun for the whole family," according to Down Coulson.
Here are some tips for parents and kids to ease the stress of back-to-school shopping this season, while having fun:
From August 11 to 25, Ebates.ca will be offering double cash back on purchases at popular back-to-school stores including Joe Fresh, SHOP.CA and Chapters-Indigo.
About the survey The Ebates Canada survey was conducted online in July and August, 2015 with a random, nationally representative sample of 1,000 Canadian parents of school-aged children and 916 interviews with their school-aged children. A sample of this size is accurate to within +/-3 percentage points for parents and +/- 3.5 percentage points for children, 19 times out of 20.
About Ebates.ca The Ebates brand supports a strong community of millions of savvy shoppers around the world. Ebates.com was founded in 1998 and has paid over $300,000,000 in cash to its global members. In 2012, Ebates began international expansion with the launch of Ebates Canada, specifically designed by Canadians for Canadians. Ebates.ca membership is free. To earn cash back, online shoppers log in to Ebates.ca and click through to a partner retail site to complete their purchase. Ebates.ca then tracks the purchase and offers back in cash a percentage of everything bought. Every quarter, Ebates.ca sends members their cash back account balance in the form of a #BigFatCheque or through PayPal. Members also have the option to send their cash back to a designated charity.
For back-to-school savings and great deals follow Ebates Canada on:
SOURCE Ebates Canada
Image with caption: "Ebates Canada (CNW Group/Ebates Canada)". Image available at: http://photos.newswire.ca/images/download/20150818_C6860_PHOTO_EN_479509.jpg
For further information: Media requests: Jamie Sanders, 416-929-7740, [email protected]