Award winning tech entrepreneur, Ben Casnocha speaks in Toronto on his NY Times best selling book The Start-Up of You written with LinkedIn co-founder

Event hosted by Canadian Friends of the Hebrew University of Jerusalem

TORONTO, May 1, 2012 /CNW/ - The Canadian Friends of the Hebrew University of Jerusalem (CFHU) today announced that award-winning entrepreneur Ben Casnocha will speak on his New York Times best-selling book, The Start-Up of You! on May 16, 7:00 pm at the MaRS Discovery District. The book is co-authored by LinkedIn co-founder and chairman, Reid Hoffman. Mr. Casnocha will be introduced by Brian Church, Country Manager, Canada and Head of Sales Solutions, North America at LinkedIn.

Recognized as one of "America's best young entrepreneurs" by Businessweek magazine, Mr. Casnocha will highlight his strategies for success and outline the mindset and skills that young professionals need to compete in today's ever-changing workplace and volatile world economy. Mr. Casnocha is a leading-edge and influential technology entrepreneur, with dozens of outlets covering his work including CNN, The Economist, and CNBC.

Mr. Casnoch's book The Start-Up of You! advocates the importance of thinking and acting like an entrepreneur in today's competitive work environment.

"If you want to accelerate your career, you must think like an entrepreneur," says Mr. Casnocha. "This means adapting to market changes, building professional networks that can support you, taking risks, and seeing opportunities where others don't. In The Start-Up of You, we will show you how to do this."

"We are thrilled to have Mr. Casnocha speak to a CFHU audience," says Randy Masters, President, CFHU, Toronto Chapter. "Our organization is always welcoming leaders in a variety of fields who really push the boundaries, bringing to the forefront new ideas and vision for the future. Mr. Casnocha meets those criteria and will surely enlighten all of us as we pursue our quest for career satisfaction. We also appreciate the support of our sponsors CGOV Asset Management and Resume Target for making this event possible." To register for this event, visit: www.cfhu.org/casnocha

About Ben Casnocha

Based in San Francisco, Ben Casnocha is an accomplished entrepreneur, author, blogger, and world traveller. At the age of 14, Mr. Casnocha founded his first e-government software company Comcate Inc., which currently serves hundreds of local governments in America. In addition, he has been an advisor and incubator at Wasabi Ventures. PoliticsOnline named him one of the "25 most influential people in the world of internet and politics." In 2007, Mr. Casnocha wrote My Start-Up Life: What a (Very) Young Entrepreneur Learned On His Journey Through Silicon Valley. For more information, please visit: www.casnocha.com.

About the Canadian Friends of The Hebrew University of Jerusalem

Canadian philanthropist Allan Bronfman founded the Canadian Friends of the Hebrew University of Jerusalem (CFHU) in 1944 to proactively seek out and broker academic and applied medical and scientific research partnerships between Canada and Israel for the benefit of all. A national not-for-profit organization with chapters across Canada, CFHU creates platforms to stimulate and share new ideas between leading minds of both countries, while supporting this exchange through fundraising and public awareness campaigns. In addition, CFHU establishes scholarships and recruits Canadian students to attend the Rothberg International School. For more information, please visit: www.cfhu.org.

About The Hebrew University of Jerusalem

The Hebrew University of Jerusalem, founded in 1925, is Israel's first university. The university's founders, including: Albert Einstein, and Sigmund Freud, were leaders, thinkers and humanitarians whose genius inspired their vision of a great university that would have no limits or borders. Ranked as one of the world's leading research universities, The Hebrew University of Jerusalem's faculty and researchers are at the forefront of the international scientific and academic communities. Many top prizes and awards have been won by its graduates and faculty including eight Nobel Prizes and the Fields Medal in Mathematics. The Hebrew University of Jerusalem is a pluralistic institution where science and knowledge are advanced for the benefit of humankind in an atmosphere free of discrimination and prejudice. For more information, please visit: www.huji.ac.il/huji/eng/.

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