A&W Celebrates Opening of 100th Restaurant in Québec

The chain is rapidly growing across the province

MONTRÉAL, March 20, 2013 /CNW Telbec/ - It is with great pride that A&W Food Services of Canada Inc. announces the official opening of its 100^th restaurant in Québec: its fourth urban location in downtown Montréal, located at 1200, Sainte-Catherine Street East. Thrilled by its rapid growth the iconic hamburger chain plans to expand further across the province.

"We are extremely pleased to be opening our 100^th location in the province, especially since it will be followed by approximately 10 new restaurant openings during the year," said Susan Senecal, Chief Marketing Officer, A&W Food Services of Canada Inc. "A&W's remarkable growth in Québec undoubtedly stems from a solid development plan, combined with the entrepreneurial spirit of local Quebeckers seeking to achieve their business goals with our chain. A&W offers unique and profitable business opportunities to Québec-based entrepreneurs who wish to contribute to the success of the second largest hamburger chain in Québec and Canada."

Passionate franchisees and the urban concept at the heart of A&W's growth in Québec
A&W looks forward to welcoming the Malek-Warda family to its franchise team. Mr. Roger Malek-Warda has joined this project along with his sons, Elie and Johnny. "My family and I are excited to join the A&W team as franchisees and contribute to the growth of a proven brand. We are confident that hamburger fans will be lining up!" said Elie Malek-Warda, Operations Manager of Québec's 100^th restaurant.

The success of A&W restaurants stems as much from the chain's rapid growth across the province as the launch of the urban concept, which continues to gain traction. Indeed, construction of a 5^th location of this type is already underway in Montréal.

This new concept in the quick service industry, a more modern version of the classic A&W restaurant, meets the needs of city dwellers that live, work or study near their favourite restaurant. Along with a more contemporary decor, several seating options and a patio, the urban restaurant offers its customers a selection of background music that varies throughout the day. Furthermore, it offers greater convenience through self-service stations and free wireless Internet.

A&W rewarded
On January 21, A&W was awarded the Maillon d'or in the Innovation: Product / Concept / Service category by the Conseil québécois de la franchise. As the urban concept certainly contributes to A&W growth in Québec, it is a real honour to have received this award.

A&W currently boasts:

• 774 restaurants across Canada
• 100 restaurants across Québec
• Nearly 50 restaurants in the Greater Montréal area.
  
  

A&W Food Services of Canada Inc. is owned entirely by Canadian interests and represents one of the country's foremost brands in the food service industry. A&W boasts 774 locations from coast to coast, making it Canada's second largest hamburger chain. A&W restaurants offer famous food items, such as the Burger Family^® line of hamburgers, the Teen Burger^®, Chubby Chicken^®, A&W^® Root Beer and the new Little Buddy Burgers^®. For more information, please visit www.aw.ca. A Québec website designed for potential franchisees is also available: www.awfranchise.ca/qc

 

 

Image with caption: "Michel Olivier Girard (Actor), Susan Senecal (Chief Marketing Officer for A&W), the Great Root Bear, Elie Malek-Warda (Operations Manager of Québec's 100th A&W restaurant) (CNW Group/A&W Food Services of Canada Inc. )". Image available at: http://photos.newswire.ca/images/download/20130320_C6356_PHOTO_EN_24681.jpg

SOURCE: A&W Food Services of Canada Inc.

For further information:

To schedule an interview with a spokesperson or obtain additional information:

Sarah Claude / Valérie Ladouceur
Massy Forget Langlois Public Relations
514 842-2455, ext. 22 / 15
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