MONTRÉAL, March 8, 2018 /CNW Telbec/ - This year, in honour of International Women's Day, Avon Canada Inc. has announced that it will support The Shoebox Project by helping to fund care packages for women who are homeless or at risk of homelessness in communities across Canada. The Avon Foundation for Women–Canada will donate 10% of the sale price from Avon Canada's Purple Peace Always With You Ring and Bracelet collection to the cause.
"As the company for women, Avon's commitment to giving back is a founding principle of the brand," said Roberta Lacey, Head of Marketing for Avon Canada. "Often times, women in crisis feel isolated and cut off from society. The simple act of receiving a Shoebox filled with necessities can enhance a woman's self-esteem and remind them that they are not forgotten. It's all about women reaching out to other women. Personal relationships are what Avon is all about which is what makes this partnership with the Shoebox Project such a natural fit."
"We are so pleased to partner with Avon on this initiative. To bring the work of The Shoebox Project together with the Avon brand, which is both highly respected and committed to empowering women, is an invaluable opportunity," said Jessica Mulroney, Co-founder of The Shoebox Project. "Together we will work to remind women impacted by homelessness that they are not alone. Our partnership with Avon will expand our capacity to give women the gifts of warmth, comfort, and confidence."
The Purple Peace Always With You Ring and Bracelet retail for $14 each and are available through Avon Independent Sales Representatives across Canada and at avon.ca. The Avon Foundation for Women–Canada will donate 10% of the sale price from these products to The Shoebox Project for Shelters.
New Avon LLC ("Avon") is the leading social selling beauty company in North America, with independent sales Representatives throughout the United States, Puerto Rico and Canada. Avon's product portfolio includes award-winning skincare, color cosmetics, fragrance and personal care products, featuring iconic brands such as ANEW, Avon Color, mark. by Avon, and Skin So Soft, as well as fashion and accessories. Avon has a 130 year history of empowering women through economic opportunity, and supporting the causes that matter most to women. Together, Avon and the Avon Foundation for Women have contributed over $1 billion globally toward eradicating breast cancer and domestic violence. Learn more at www.avon.ca.
ABOUT THE SHOEBOX PROJECT FOR SHELTERS
The Shoebox Project for Shelters, supported by Dream, collects and distributes gifts in the form of Shoeboxes to women who are homeless or at-risk of homelessness in communities across Canada and the US. Each Shoebox is filled with items valued at $50 that can enhance self-esteem and reduce feelings of isolation for women in crisis. Learn more at shoeboxproject.com.
SOURCE Avon Canada Inc.
For further information: Avon Contact/Media Inquiries: Natalie Laurence, Public Relations, Avon Canada, 514.630.8771, firstname.lastname@example.org; The Shoebox Contact: Corrie Schneider, Interim Executive Director. 416.697.0620.