Aviva and Local Insurance partner to support charities

Insure For Your Cause program offers customers opportunity to donate to charity when they purchase insurance

TORONTO, Aug. 18, 2017 /CNW/ - Aviva Canada and Local Insurance have collaborated to launch the Insure For Your Cause program, enabling customers to donate to their favourite charities when they purchase home or auto insurance from a participating Aviva broker.

"The Insure For Your Cause concept grew from a desire to benefit those in need in our communities, while developing goodwill with the insurance-purchasing public," said Rod LaRocque, CEO of Local Insurance Brokers.

"We're excited to be the exclusive insurance partner of Insure For Your Cause," said Chris Sevdalis, Senior Vice President, Ontario GTA, Distribution at Aviva Canada. "As one of the country's largest insurance groups already supporting communities through the Aviva Community Fund, we believe the program will be a great benefit to our brokers and customers, as well as to their communities."

Through the program, a portion of the commission for every policy sold under Insure for Your Cause will be donated to the customer's choice of registered Canadian charity. Brokers joining the program will be able to engage their local charities, providing a great opportunity to demonstrate their commitment to social responsibility.

To learn more about this innovative program visit www.insureforyourcause.ca.

Aviva Canada Inc. is one of the leading property and casualty insurance groups in the country, providing home, automobile, leisure/lifestyle and business insurance to 2.9 million customers.

Aviva Canada invests in positive change through the Aviva Community Fund, Canada's longest running online community funding competition, which has awarded $7.5 million to over 250 charities and community groups nationwide since its inception in 2009.

For more information visit Aviva Canada's Corporate Responsibility page, blog, Twitter, Facebook, and LinkedIn pages.

Local Insurance believes that it is the little things that make the biggest difference in the lives of others. That's why with every new policy a donation is made to a participating registered Canadian charity.

Since the program started in 2015, Local Insurance has raised thousands of dollars for Canadian charities. These donations have made a difference in the lives of people in our communities. In 2016, the program started branching out, becoming available to more brokerages and charities across Canada. The goal is to impact more lives, making more donations to the charities that mean the most to our clients and partners.


SOURCE Aviva Canada Inc.

For further information: Media Contacts: Priscilla Wong, Public Relations Specialist, Aviva Canada Inc., Email: priscilla.y.wong@aviva.com; Cindy Turcotte, President, Local Insurance Broker Inc., Tel: 705.521.5944, Email: cturcotte@pbnet.ca


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