Aveda 2010 Earth Month

The Aveda Network Seeks to Raise $3.5 Million during Earth Month for Clean Water Rights

TORONTO, April 19 /CNW/ - One in seven people around the world do not have access to clean water.(1) Throughout the month of April, Aveda's 2010 Earth Month campaign will unite its network professionals and guests to raise $3.5 million to protect clean water. Aveda Earth Month 2010 calls for action to empower communities and help make clean water accessible to everyone - everywhere. Having celebrated Earth Day since the Company's founding, the activist-based brand pioneered Earth Month in April 1999, which has since raised over $14.2 million for environmental causes. Aveda's 2010 Earth Month projects include:


During the week of April 22, 2010 the Aveda network will participate in a global initiative that acknowledges the daily struggle of more than one billion people around the world who do not have access to clean water.(2) Canadian campaigns have resulted in over $500,000 raised and engaged more than 2,000 walkers across 15 cities. The fourth annual Aveda Walk for Water campaign in Canada:

    -  Unites the Company's network and guests in a series of walks to raise
       awareness and funds to protect clean water.
    -  Is executed across Canada in multiple cities by Aveda salons and spas.
    -  Will extend six kilometers - the average distance that women in
       developing countries walk to collect water each day.
    -  Supports WaterCan, our Ottawa-based fundraising partner.
    -  Features Ray Civello, Aveda Canada CEO, at the Vancouver walk.
    -  Features special guest Margaret Trudeau, WaterCan Honorary President,
       at the Toronto walk.


    Date:      Thursday, April 22, 2010
    Time:      8:30 AM Local Time (8:00 AM in Kelowna)
    Location:  Victoria, Vancouver, Kelowna, Edmonton, Calgary, Regina,
               Saskatoon, Winnipeg, Whitby, Toronto, Burlington, London,
               Kitchener, Ottawa, Montreal

Visit iwalfkforwater.ca to learn more about: walk routes, Aveda Earth Month activities in Canada and to donate online.

To secure an interview with Margaret Trudeau in Toronto or Ray Civello in Vancouver or to learn more about the Walk for Water please contact Cheryl Kozoriz, ckozoriz@collega.com or 416.832.0107.


National Partner - For the third consecutive year, WaterCan is Aveda's exclusive Earth Month partner in Canada. WaterCan is a registered Canadian Charity that provides the world's poorest people with access to clean water, basic sanitation, and hygiene education. Working with local partner organizations in Africa, WaterCan supports small-scale, community-driven projects that dramatically improve the quality of life in rural areas and urban slums.

Our mission at Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society. At Aveda, we strive to set an example for environmental leadership and responsibility, not just in the world of beauty, but around the world. Visit Aveda Canada at www.facebook.com/AvedaCanada


(1) UNICEF/WHO Report 2008

(2) World Water Council


For further information: For further information: Cheryl Kozoriz, ckozoriz@collega.com, (416) 754-1444 x7798

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