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Authenticity to yourself as like L'Occitane and Luhan

Luhan became the celebrity brand ambassador for L'Occitane brand in mainland China


News provided by

L’Occitane Trading (Shanghai) Co., Ltd

May 22, 2017, 08:00 ET

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L'Occitane en Provence brand ambassador Luhan
L'Occitane en Provence brand ambassador Luhan

SHANGHAI, May 22, 2017 /CNW/ -- In May, 2017, Asian heartthrob and pop idol Luhan became the celebrity brand ambassador for L'Occitane brand in mainland China. L'Occitane is a French plant-based cosmetics brand; it is all about the beauty of Provence in southern France, a romantic and fantastic land. L'Occitane offers high-quality, sensorial beauty products and fragrances. It gives priority to natural, traceable ingredients, which L'Occitane uses to create formulas inspired by the Mediterranean art de vivre.

The healthy, positive and confident image that Luhan exudes coincides with the sensorality, authenticity and respect that are core to the L'Occitane corporate philosophy. The authenticity and warmth that is associated with L'Occitane brand are the same characteristics used to describe Luhan.

As L'Occitane brand ambassador of the year, Luhan first appeared on the brand poster of L'Occitane Cherry Blossom body and hand-care collection. He is clothed in black and standing in front of the pink blossoming cherries with his signature smile and confident on his face. Although Luhan has not yet visited Provence in southern France, he is very eager to travel to the romantic and fantastic land. So he always packs some L'Occitane products as replacements, which bring him a good feeling and smelling as if he traveled to Provence.

Drawing inspiration from Provence cultures, L'Occitane developed skin care products, hair care products, body care products, hand care products, make-up products, home collection and fragrances that were natural and authentic, effective and deliciously appealing and feeling, which let people's dreams and beauty dreams come true. It may be a long way to Provence, but L'Occitane is always within your reach. Using L'Occitane products can make you feel like you are in romantic and fantastic Provence, it is an authentic way to make you better and more beautiful.

Open L'Occitane products at anytime and anywhere, enjoying the pleasant slow life in Provence, southern France.

SOURCE L’Occitane Trading (Shanghai) Co., Ltd

L'Occitane Mainland China Communicate Team: Velena Weng, Senior PR Manager, +86-21-2223-6108, [email protected]; Yoyo Yang, PR Executive, +86-21-2223-6109, [email protected]; Melody Qu, Senior PR Executive ,+86-21-2223-6111, [email protected]; Jane Tang, PR Intern, +86-21-2223-6111, [email protected]

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