Augment Your Reality With Poynt and The iPhone Blog

Multiplied Media Teams Up With The iPhone Blog to Offer Readers a Chance to Name Poynt's Augmented Reality Feature and Win a Trip For Two to New York City

CALGARY and LAS VEGAS, March 23 /CNW/ - Multiplied Media Corporation (TSX-V: MMC) ("Multiplied Media"), a leading provider of mobile local search services, today announced the Augment Your Reality Contest.

Multiplied Media has teamed up with The iPhone Blog (TiPb) to offer one lucky person the chance to go down in app history with the opportunity to name the augmented reality feature in the new Poynt local search application for iPhone. Multiplied Media will choose the "best name" submitted to the contest and the winner will receive a travel credit for US$5,000 towards a trip for two to New York City, including airfare, accommodations and an additional US$2,500 in spending money. Multiplied Media may also choose to use the "best name" for the augmented reality feature in the new Poynt local search application for the iPhone. Complete terms and conditions of the contest are available at

Those interested in entering the Augment Your Reality Sweepstakes must enter through TiPb by April 7, 2010. Five finalists will have their entries selected for the Poynt team to vote on and the "best name" will be chosen based on specific criteria, as outlined in the complete terms and conditions of the contest, which are available at

Poynt is a free local search application that connects iPhone users to businesses, movies, retailers, restaurants and people. Poynt's unique augmented reality feature overlays search results with the real-world environment as viewed through the iPhone's camera, providing the user with an enhanced local search experience.

"As a leading source for up to the minute iPhone and iPad news, our readers are not just enthusiasts, but they are avid users as well," said Rene Ritchie, Editor of TiPb. "It's not often that app developers give iPhone users the chance to name a major feature in an application. This is a unique opportunity for our readers and a great prize for one lucky person."

Poynt is available as a free download for iPhone and iPod Touch users in Canada and the United States from Apple's App Store. Poynt is also available for BlackBerry smartphones on BlackBerry(R) App World ( or via Over the Air download at

    About Multiplied Media Corporation

Multiplied Media ( develops and operates mobile applications that enhance the consumers' ability to connect with the people and businesses most important to them. Their multi-award-winning application Poynt ( is a mobile local search service available over BlackBerry smartphones and iPhone and iPod Touch devices. Through agreements with directory and vertical content providers in Canada, the United States and Europe, Poynt simplifies finding and connecting with businesses, retailers and events wherever and whenever it is most convenient for the consumer. The MyInboxNow offering, from newly acquired UnoMobi (, enables low-end feature phones to behave like smartphones for email access. MyInboxNow is available to mobile operators as a private label solution. Headquartered in Calgary, AB, Canada, Multiplied Media trades on the TSX Venture Exchange under the symbol MMC.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Apple, iPhone and iPod Touch are trademarks of Apple Inc., registered in the U.S. and other countries.

Forward Looking Statement

This news release contains forward-looking statements relating to the Augment Your Reality Contest and other statements that are not historical facts, including the prizes to be awarded, the timing to submit a name for the Augment Your Reality Contest and the general terms, conditions and rules of the Augment Your Reality Contest. Such forward-looking statements are subject to important risks, uncertainties and assumptions. The results or events predicated in these forward-looking statements may differ materially from actual results or events. As a result, you are cautioned not to place undue reliance on these forward-looking statements.

These forward-looking statements are based on certain key assumptions regarding, among other things: that names will be submitted to the Augment Your Reality Contest and continued interest in the Company's business and future prospects. Material risk factors that could cause actual results to differ materially from the forward-looking information include, but are not limited to: the risk that the prizes to be awarded are not available when required and may need to be substituted for other prizes; the risk that the name chosen as the best name is not used by the Company for the Augmented Reality Feature; the risk of technological issues with submissions; the risk that no names are submitted to the contest and therefore no winners are available to receive the prizes; the development, implementation and execution of the Company's strategic vision; risk of third-party claims of infringement; protection of proprietary information; customer acceptance of the Company's existing and newly introduced products; and the success of the Company's brand development efforts; need to develop new and enhanced products; and risks associated with changes in domestic and international market conditions and the entry into and development of new for the Company's products.

The forward-looking statements contained in this press release are made as of the date of this press release. Except as required by law, the Company disclaims any intention and assumes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.


For further information: For further information: Evie Smith, FortyThree PR, Inc for Multiplied Media Corporation, (831) 401-3175,

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