Audi Dealer Launches Innovative Sales Program

TORONTO, Feb. 8 /CNW/ - Announced today at Audi Downtown Toronto was an innovative sales program designed to get noticed by premium car buyers and Audi's closest competitors.

The program challenges consumers to test drive an Audi to earn special savings toward a new Audi. Should they elect to purchase either a BMW or Mercedes-Benz instead, Audi Downtown Toronto will offer up to $1,000 savings off the purchase or lease from either brand.

"We want to share our confidence in the Audi line-up," said Shawn Morris, General Manager of Audi Downtown Toronto. "We believe that there's no vehicle in the market like an Audi and if a customer doesn't believe us after taking a new Audi for a test drive, we'll give them up to $1,000 towards their purchase or lease of a new BMW or Mercedes-Benz."

The dealership is owned by the Auto World Import Network (AWIN), which also owns BMW Autohaus and Mercedes-Benz Oakville Autohaus. Customers who elect not to purchase a new Audi after taking a test drive and are serious about purchasing a competitive model, will be provided with a certificate valid at either of the two eligible AWIN-owned BMW and Mercedes-Benz dealerships.

"From the runaway success of the Q5 crossover to the fuel-efficient Audi A3 TDI Sportback to the award winning Audi S4 sports sedan through the ravishing R8 supercar, there is an Audi for everyone," says Morris. "The Audi Downtown Toronto Test Drive Challenge makes it easy for customers to figure out which is their favourite Audi. Our goal is to keep them in the family and if they chose to purchase a competitor, to purchase from within our AWIN family," stated Morris.

About Audi Downtown Toronto:

Audi Downtown Toronto is a visionary showroom that exhibits the automotive architecture and extraordinary visual language of Audi's talented design specialists and engineering teams. Audi Downtown Toronto offers a sprawling 96,000 sq. ft. space, with two showrooms to showcase over 40 new & pre-owned vehicles inside. The service area is one of the largest workshops of Audi in the country, with 18 bays on one level with room to expand; and, will take care of customers entire vehicle servicing needs. The Audi Quattro Cafe, offers an integrated lifestyle brand experience to its visitors where they can enjoy an espresso, read or watch the news, and log on to a Wi-Fi network. To enhance the ownership experience, Audi Downtown Toronto offers convenient shuttles, courtesy cars, online appointment booking and reminders, and increased personnel to look after all the customers' needs.

About Auto World Import Network:

Autoworld Imports Network is a network of 12 premium vehicle brands, including Mercedes-Benz, BMW, Volvo, Acura, Subaru, Jaguar/Land Rover, VW and Audi. Based mostly in the Greater Toronto Area, AWIN is owned by Dr. Sylvester Chuang and headed by its President & CEO, Paul Cummings.


For further information: For further information: Larry Futers, Managing Director, 7 Communications, (P) (416) 407-8338, (E), (W)

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