Attention Newfoundlanders: Sweet mustard pickle drought won't last long

ST. JOHN'S, March 11, 2016 /CNW/ - Hi everyone. Some of you may know me from away, and some of you may not.

Recently, many Newfoundlanders were downright rotted to learn that Zest Mustard Pickles were going to be discontinued, taking to social media to voice their displeasure. It has been suggested that with Zest gone, Newfoundlanders are going to be mustard-pickle-less, causing substantial uproar. And rightfully so.

I'm here to tell you that (thankfully), not everything you've been hearing is true. Good news is on the horizon for mustard pickle fans. Newfoundland will NOT become a sweet-mustard-pickle desert.

I (a.k.a Bick's Sweet Mustard Pickles), will be available in retail locations across your beautiful province as early as Spring 2016. I know, I know: I come from away, and I might look a little different on the outside, but I hope that as we get to know each other better, you'll eventually love me for the delicious and zesty homestyle taste you've grown accustomed to. Rest assured, with my imminent arrival, there's no need to be saddened any longer.

I know you are a very hospitable and welcoming bunch. I'm really looking forward to meeting you and being made a part of your boiled dinner.

So that you can recognize me when we officially meet, I've included a photo.

Until then, sincerely yours,

Bick's Sweet Mustard Pickles

SOURCE Bick’s Sweet Mustard Pickles

Image with caption: "Bick's Sweet Mustard Pickles (CNW Group/Bick’s Sweet Mustard Pickles)". Image available at:

For further information: about my whereabouts please contact: Bick's Customer Care, 1-800-268-3232; For media inquiries please contact: Candace Beres, Environics Communications,, 416-969-2705; Maribeth Burns, Corporate Communications, The J.M. Smucker Company, 330-682-3000

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