The only programmatic platform that connects agencies and publishers directly.
MONTREAL, Dec. 4th 2014 /CNW Telbec/ - AtedraDirect revolutionizes programmatic buying by allowing agencies and publishers to interact together, directly. This new technology eliminates unnecessary third parties in the process (DSP, SSP, Exchanges, etc.) and allows publishers to save more than 85% in third-party commissions and therefore, offer better rates and opportunities to agencies and their clients' advertisers.
AtedraDirect offers a Premium inventory on all standard and impact units, video and mobile. This Premium inventory is offered in an automated way, never offered through RTB (Real-time bidding) and provided through private individual agreements with agencies and their clients only. AtedraDirect is the first and only solution of its kind currently available in America.
'' We tend to confuse RTB and programmatic direct while it's very different. For a media placement of $5/CPM, a publisher will receive between $0.25/CPM and $0.56/CPM through RTB or traditional programmatic platforms, while for the same 5$/CPM, $3.75 will remain in the publishers' pockets who connect to agencies and Trading Desks via AtedraDirect.
In 2006, Atedra was a pioneer while creating the first self-service advertising buying platform. For the last 9 years, we have worked relentlessness on the R&D of this technology and were waiting that the market reaches a point of better understanding in regards to Programmatic to ensure the preservation of the media related to the use of this business process. We believe the market is now ready, therefore, it is with great pride that we now deploy the new programmatic platform AtedraDirect '', explains Pierre-Antoine Fradet, President at Atedra.
AtedraDirect is first and foremost a platform that allows business process optimization in order to save time and money, that preserves the quality of ad inventories, enables better control on environments and scale, thus driving performance and results. While preserving the power of the network, and the strength of the team, AtedraDirect wants to ensure significant financial results for advertisers, cost-effectiveness for agencies and profitability for publishers.
Founded in 2006, Atedra specializes in web, video and mobile advertising strategies. Atedra represents more than 250 Premium French Canadian websites to advertising agencies and national advertisers.
Image with caption: "Atedra (CNW Group/Atedra)". Image available at: http://photos.newswire.ca/images/download/20141204_C8276_PHOTO_EN_8967.jpg